Media Link, Inc. Blog
Welcome, Haley!
Haley Ruch has joined the Media Link family as a Marketing Assistant. She is currently working towards her bachelor’s degree in International Business, Marketing, Economics and French at Augustana College. Haley has been involved with numerous Augustana campus...
Government Contracting – Well Worth the Effort
Have you ever wondered why we have gained so many government certifications? There are several reasons: Government Contracting The public sector purchases goods and services, just like every other organization. In addition to making sure they get the best...
An Intern’s Perspective (Blake)
Before this internship, I had next to nothing in experience in the world of marketing and advertising, so I never realized how much work went into advertising for companies. When I first stepped into this internship role, it all just seemed very overwhelming between...
There’s A New Kid on the Block!
We first brought Gabriel on as an intern a little over a year ago where he quickly showed a penchant for humor and writing. Starting with just a few social media posts and blogs for clients, Gabriel quickly began writing full scripts for our clients’ radio and TV...
The Unreachable Generation
You might think segmenting and defining your target audience is the most difficult step necessary to implement a successful marketing campaign, but this has changed tremendously when it comes to marketing to a younger audience. Nowadays, figuring out how to...
The Life of a Marketer
When people think of marketing firms they think commercials and billboards, but there is so much more beneath the surface that goes unnoticed. To put into perspective what we do as a marketing firm starts at the top with creating our proposals for clients. Our process...
Diversity & Inclusion in Advertising
Diversity has been a regular topic at the Oscars, especially since there were only Caucasian acting nominees in both 2015 and 2016 – the first time since 1997. The 2018 Oscars additionally focused on the issue of gender equality and inclusion after Hollywood was hit...
Internship Experience – Ny Ny Le
Before starting this marketing internship, I did not have any specific expectation, because I did not have much experience in the marketing and advertising industry. I came in the first day with an open mind and eagerness to learn as much as possible. Looking back, I...
Signature Stories
Story telling has become an important element of branding a business and promoting products/services. These stories are often aligned with the firm’s mission and vision statements and therefore create the foundation for external, but also internal, communications. The...
Disney-Fox Merger
In a move that has sent shockwaves through Hollywood, 21st Century Fox and the Walt Disney Co. have announced a powerhouse merger worth over $52 billion in just stock value with a total value of $66 billion. Disney’s acquisition of Fox lands it access to Fox’s large...
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