As Whitney Houston once sang, “I believe the children are our future, teach them well and let them lead the way.” Whitney released that song 36 years ago, and many of the children she was singing about then now have their own children who are the future. That’s how...
Category: Marketing, Advertising, and PR
To blog or not to blog?
With apologies to Hamlet: To blog, or not to blog, that is the question: Whether ’tis nobler for the business to publish The musings and insights of one’s expertise Or to put one’s marketing efforts into a sea of hashtags On social media, and let the blog slip idly by...
Curiosity is Key
One of the most wonderful things about working in marketing and advertising is the opportunity to continually learn new things as you get to know your clients and their businesses. At Media Link, we find it helps to be genuinely curious, whether it’s a business that’s...
Happy 20th Anniversary, Media Link
Time flies! It is hard to believe it’s been 20 years since Natalie Linville-Mass founded Media Link. She began the agency because she believed there was a need for a different way of serving clients. Linville-Mass wanted to rethink the relationship between agency and...
How Much Should I Spend on Marketing?
A fundamental question asked by every business owner is “How much should I be spending on marketing and advertising?” The answer is of course: It Depends. If you are talking to an advertising agency, then you have already recognized the need for an expert evaluation...
2021 Digital Marketing Predictions
2020 has provided a variety of new digital marketing options like the Spotify, Pandora and Hulu self-serve platforms finally making digital radio and OTT accessible for small and middle-sized businesses. Let’s have a look at a couple of 2021 digital marketing...
Remote is not Regression: Leading in a Remote Environment
About the Guest Author Dr. Burl Randolph, Jr., DM, is connecting remotely daily at MyWingman, LLC, a Business Leadership and Management Consulting company in Davenport, Iowa that serves the Quad Cities and the Nation. Dr. Burl is also the author of the Best Selling...
Marketing in Times of COVID-19
Organizations like the American Marketing Association and the ANA provide a range of useful articles on navigating your marketing efforts around COVID-19. Here are three of our favorites: The New Reality: A Guide to Marketing in a Post-COVID-19 World This guide...
Digital Radio Advertising
Demand for digital radio services has been growing for years and many advertisers discovered this medium as a valid alternative to terrestrial radio campaigns. The big players in the market are Apple Music, iHeart Media, Pandora, and Spotify. You can directly...
Promoting Your Business During COVID-19
Our Senior Marketing Consultant, Adrian Vander Wille, participated in a Quad Cities Chamber of Commerce webinar series for small business owners. His presentation “Promoting Your Business During COVID-19” introduced a 5-step process for business owners to act...
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