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Media Link supports the Arc of the Quad Cities Area and will have a table at Mardi Gras Trivia Night on the 22nd. There's still time to get in on the action and support this amazing non-profit by contacting (309) 786-6474 or wrights@arcqca.org. arcqca.org/donate/events/trivia-night/
Trivia Night - The Arc of The Quad Cities Area
arcqca.org
With the shift to cooler weather, we are reminded that our annual Trivia Night is approaching. Mark the date on your calendar so you don’t miss this fun event! Date: Saturday, February 22, 2020 Time: Doors open at 5:30pm, game starts at 6:30pm Location: Christ the King Church, Believer’s Hall 32...We keep track of all Nielsen ratings and use our proprietary software to sift through the offerings of each station and help clients determine the best schedule for them. Super Bowl ratings were up slightly this year overall, but down for the 8th straight year in adults 25-54 (34.2, down from 34.6). It's just slightly less popular than average in the Quad Cities, with a 33.9 rating last year in that demo. Is the Super Bowl a bargain for advertisers? finance.yahoo.com/news/ratings-super-bowl-54-improves-185204250.html
For the first time in five years, the network showing the 2020 Super Bowl has sold out their national ads early. That's at the rate of more than $5 million for a 30-second commercial. Variety suggests "advertisers have found new appeal in the live telecast in an era when most of TV’s best-known programming has a significant component of on-demand viewership." Before the new ads hit YouTube in advance of the Feb. 2 big game, here's the story of how they were sold: variety.com/2019/tv/news/super-bowl-commercials-2020-fox-sell-out-1203415238/
See our top 3 sources to review 2020 marketing industry predictions. medialinkinc.com/2020-marketing-predictions/
Ad Age predicts what advertising trends will be dying out in 2020. Though in the article refers to platforms rather than advertisers, their last item is important: "Operating without an advertising strategy". Do you have one? What is your advertising strategy for 2020 and beyond? adage.com/article/industry-insights/8-advertising-trends-experts-predict-will-die-out-2020/2219946
8 advertising trends experts predict will die out in 2020
adage.com
It's a new year, a new decade and a new opportunity for some different trends to thrive.What our clients are saying...
