Tag: Digital Marketing

The Rate of Return

Marketing agencies are frequently confronted with questions regarding the rate of return (ROI) of our service. People are used to investing a set amount of funds on the stock market and receiving a clear cut ROI statement at the end of a specified period. There is...

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Native Advertising

According to Copy Blogger, approximately 50% of consumers do not know what native advertising is although 41% of brands are already using it. It's about time to shed light on this topic. Native advertising is sponsored or branded content embedded into print or online...

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