Web Presence

Your web presence is more than your website; it is a thorough and robust strategy to optimize your business in an online world. These are services we offer to make the most of your business’s online presence.

In order to make the most of your SEM (Search Engine Marketing) efforts, we need to be able to help your website grow on an organic level, as well as keep track of how people move through your website and how the search engines read your site from their perspective. We look at what happens when people land on your website, as well as how they find your site organically and through paid advertising. The tools we recommend for managing your organic traffic are through our SEO Analysis, as well as our Online Performance Management service.

WEBSITE DEVELOPMENT

We have a team of creative designers, copywriters, and web developers to work with you on building a customized website while giving you robust presence on the web. If your company already has a website, we can enhance your website underneath the hood, as well as provide new creative elements.

WEBSITE MAINTENANCE

Once your website is up, it needs to be checked monthly. Our team offers affordable maintenance packages to be sure your site is backed-up and updated to protect you from hackers. Our team also provides hosting services for our clients and helps to maintain your business’s domain.

WEBSITE MANAGEMENT

A website is not a static space. Routine updates help manage your business in an online world. This includes constant improvements and updates, maintenance to improve the speed at which your website loads for users on their computers and phones, and updating copy and graphics to include company news, and updates to your business.

ONLINE PRESENCE MANAGEMENT (OPM)

Also known as Local Listings Management, our team has been performing this service before this was a term. We understand the importance of regularly checking listings with your company’s information, because in many cases this is a first impression of your company. Our OPM service ensures our clients routinely have their presence monitored and improved across the internet. OPM reports include:

Monitoring our client’s website and social media profiles to ensure content is correct and up to date.
Adjust of social media profiles if necessary. Some platforms make changes automatically, so monitoring these developments is vital.
Monitoring external online listings where your business appears and ensures the information is correct.
Respond to negative reviews.
Claim external listings and improve these listings whenever possible and appropriate.
Research additional online listings where your business should appear and create the listing.
Research competitors, and note relevant developments (Specials, new services, etc.)

SEARCH ENGINE OPTIMIZATION (SEO)

Every website needs to reflect your business through its design and message, but it also needs certain back-end elements so it can be found. SEO funnels people to your website by optimizing content based on keyword data we research. This data is used for writing and publishing blogs on a monthly basis to further improve content. We recommend an SEO Analysis a few times a year because there are many unforeseen changes with this developing field. A routine analysis helps us see how your website adapts and stay ahead of changing viewer habits.

Search Campaign Management

Professional SEO lays the foundation for successful search campaigns and ensures landing pages create a positive first impression. However, the competition is stiff in the digital world! Boosting your visibility using Search Ads gives you an advantage over your competitors. Media Link has been a certified Google Partner and an experienced Google AdWords marketer. We may also recommend a more visual connection to your Search Ad campaign by using Google AdWords’ Display Ads. We also utilize Bing’s Search Ads where it’s a fit for our clients.

SOCIAL MEDIA POSTS

The process of connecting with your audience does not simply end once potential clients reach your website and make a purchase. Your ultimate goal is to create a sustained business-client relationship. The key to continuing success!

Through social media, we help you initiate a conversation with your clients and link them to your website. Social media accounts like Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and others allow you to share strategic, engaging content with your clients. Eventually, the social media conversation guides them back to your up-to-date website, where they make a purchase. This completes the digital trilogy.

Your social media strategy gains strength through ads on Facebook, Twitter, Instagram, Bing, Google and YouTube. We can precisely target relevant demographics to increase followers and views. In addition, we can assist you with regular E-Blasts to inform your clients and potential clients about news, discounts and new products/services to connect all of the spots for your multimedia strategy.

BLOGS

Blogs are important for a number of reasons. First, blogs give search engines more information about who should be directed to your website, so they help your web presence and SEO immensely. Blogs also help establish your business as an expert in the field, and can be connected to your advertising.

Newsletters

Email newsletters, or eblasts, are a way to stay connected with your customer base, your fans and potential clients. You can let customers know about promotions, or provide expertise, links to blogs, or other timely news items. Newsletters are also a great way to keep your business in mind for your customer base.

Contact us to implement a digital marketing strategy that works. Media Link will help you unite your online presences into one effective interactive plan.

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“I highly recommend Media Link for your strategic planning and placement. Their staff is professional, extremely knowledgeable, and they work with us every step of the way.”

Charlotte Doehler-Morrison

VP Marketing & Communications, Visit Quad Cities

What our clients are saying…

V. Miller Consulting Interior Designs & Décor

Vicky Miller/President

"This firm is one of the finest to work with and provides the highest quality of marketing options. They have been wonderful to work with!"

Dr. Kevin D. Smith, DPM

"I have used Media Link, Inc services for the past 17 years. I credit Natalie and her team for providing consistent growth to my medical practice. We have used a wide array of advertising media including digital media, social media, television, print media, reputation management, and website development. Media Link has directed us through new advertising trends and is able to work well within an advertising budget. Natalie and her team are polite and professional. Small businesses encounter many challenges, and Media Link, Inc is able to successfully navigate them with you."

Western Illinois University

Suzi Pritchard, Former Marketing Director

"Advertising costs change by the minute and Media Link was there to ensure we received not only the highest reach for our money but also the highest engagement and quality of traffic. Advice and access to insights did not cost anything extra. Natalie and her team truly care about the businesses they serve, and it shows in the work that they do."

Eastman House Furniture

Susan Richeson, President

"Media Link was a major component of our strategy for success. Media Link’s creativity and willingness to work within our budget made all the difference. Media Link made our goals their goals!"

My Wingman, LLC

Dr. Burl Randolph, Jr. DM, Colonel, US Army, Retired, and President

"Media Link provided fast, friendly and extremely accurate and useful services. Their knowledge and expertise helped me improve my website, which helped improve my business."

Girl Scouts of Eastern Iowa and Western Illinois

Maura Warner, Vice President of Marketing

"As a marketing professional, I love working with Media Link! They are responsive to changes and knowledgeable about the latest trends. I appreciate that they do a great job getting to know the client. I highly recommend Media Link for your advertising needs."

Rock Island Arsenal

Chris Chambers, Family and MWR Marketing

"I would definitely recommend Media Link to any business who is looking to get a leg up on their competition. Natalie and her team are knowledgeable, thorough, dedicated and professional."

Visit Quad Cities

Charlotte Doehler-Morrison, VP Marketing & Communications

"I highly recommend Media Link for your strategic planning and placement. Their staff is professional, extremely knowledgeable, and they work with us every step of the way."

WaterPark Car Wash

Wayne Guinee, President

“Media Link helped us launch a new campaign incorporating venues we’ve never tried before. Their marketing analysis identifies strategic adjustments needed to bring our messaging and marketing efforts in line with our image and target audience, all within the projected budget. We’re pleased with their attention to detail, professionalism and overall quality representation.”

Daniel Stratman

Singer/Songwriter

“Having just released my latest CD, ‘Real Life’, I chose Media Link right here in Rock Island to help promote my latest effort. Media Link initiated a marketing strategy, and we began seeing results almost immediately.”

Palmer College of Chiropractic

Kim Kent, Senior Director of Marketing

“I have worked with the Media-Link team for over ten years. They have consistently proven to be knowledgeable and professional.”

Speak with us Today

Get In Touch

Email

info@medialinkinc.com

Phone

(309) 786-5142

Address

1902 17th Street, Rock Island, IL 6120

Media Link Inc. is a strategic marketing solutions firm providing its customers with a creative, yet tactical approach to their individual marketing needs.