There are plenty of 2020 predictions for the marketing industry, so we took a moment to weed through industry insiders’ comments. Here are our top 3 picks:
Digital Marketer provides 17 predictions from 17 industry experts. Videos will remain crucial for any campaign, and businesses will focus more on LinkedIn and IGTV. “Woke Marketing”, the mixing of politics into marketing messages, rises due to the election year. Companies will need to decide whether they want to be part of a public conversation by taking a stance or remain neutral. Both strategies have pros and cons. TikTok emerges as a potential new platform to reach the younger generation organically and via paid ads. Read more here.
Google provides 10 high-level predictions. Privacy concerns, automatization, machine learning and individualization reach critical levels. Marketers have more customer information available than ever, but concerns about people’s privacy are at an all-time high. Automatization may help keep data anonymous, yet allow us to utilize sensitive customer information. Read more here.
Single Grain provides an extensive list of 42 digital marketing trends for 2020. Not only does Single Grain explain trends, it also uses quotes, infographics, videos and other visual aids. They also provide plenty of valuable follow-up sources, so this is a great source if you are interested in the details. They address topics like conversational marketing, visual search, smart speakers and browser push notifications. Read more here.