Storytelling in marketing may go back to the earliest days of commerce. There was probably a spear maker in the prehistoric era who could move stacks of spears by regaling audiences with tales of how his spears were used to take down the biggest mastodons and fiercest...
Writing copy for audio or video scripts is a different craft than writing copy for print ads, billboards, or social media. As soon as words are meant to be spoken aloud, the dynamic changes. The writing has to captivate the audience, and has to sound appropriate to...
As we look forward to another year, we look back on previous years with gratitude. The media landscape has never been more tumultuous, yet it’s always been a constantly-shifting landscape. Change is the biggest constant in this business. That can be frustrating, but...
For decades, television reigned supreme in the advertising world. But in recent years, there’s been a seismic shift: online advertising has taken the top spot in ad spending, surpassing traditional media, but why is that the new norm?
Discover how to build a bold, memorable visual identity for your brand. From choosing the right colors and fonts to creating cohesive graphics, stand out with quality branding!
Why are you in business? Why are you pursuing this dream? What are your reasons for being in business, and how are you implementing these reasons into your company’s image? If you can’t answer these questions earnestly, then consider taking a step back and...
If you’ve been in business for a while, you know how tough things can get in a recession. Though we’re still in the early stages of this economic downturn, it’s best to be prepared for the worst. What does preparing for the worst entail? For some, it’s cutting costs...
"Advertising costs change by the minute and Media Link was there to ensure we received not only the highest reach for our money, but also the highest engagement and quality of traffic,” said Suzi Pritchard, Former Marketing Director of Western Illinois University....
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