Thanksgiving may be a uniquely American holiday, yet gratitude is a powerful universal emotion. As we prepare for time off to spend time with friends and family on Thanksgiving, we’d also like to give thanks as a company for all our blessings. While it may seem like...
Category: Marketing, Advertising, and PR
Artificial Intelligence (AI) is the latest tech trend, following crypto and NFTs in recent years. The promise of generative AI in the business world is that tasks previously needed to be done by trained professionals can now be done with a prompt and a click of a...
Extra, Extra, Read All About It: How Can News Releases Benefit Your Business?
In today’s fast-paced and constantly-changing business environment, small businesses need to find ways to stay relevant and visible to their target audience. News releases are one of the most effective ways of using local media to accomplish this feat. A news release...
The Importance of Online Presence Management’
In today's digital age, having a strong online presence is paramount to your business' survival and success. A strong footprint online adds legitimacy to your business and allows current and potential customers and clients to find you when they need you. It is crucial...
What to Consider in a Marketing Budget in 2023
It’s fair to say most businesses have been through the ringer the past couple of years. We’ve gone through a global pandemic, have supply chain issues, and experienced incredible changes to the workforce. When times are uncertain, it’s natural for businesses to look...
The Next Generation of Media Link!
As a company with 20 years under the belt, Media Link has gone through many reincarnations, developments, and updates. President, Natalie Linville-Mass, knows the importance of staying up-to-date and flexible in the competitive world of advertising; the need to make...
What I have learned in my Media Link internship so far, by Peri Berg
When I first started my internship at Media Link, I wasn’t sure what to expect. It has been my first step into the professional world, and I was a little uncertain at first. Now that I have been working with Natalie and the team over the last few months, I feel that I...
Your Personal Brand and Your Business Brand
When we think of Branding, we usually thinking of Brands in Business. However, it’s just as important to think about your personal brand and how it may be tied to your business’ brand. The concept of intermingling the personal brand with the business brand goes back...
Mammoths vs Boutiques, Which is Right for You?
We are a boutique agency. It is the business we know and love. Certainly, there are advantages to big agencies for certain clients. If you own, say, Ford Motor Company, you have a lot more marketing and advertising needs than an in-house team and boutique agency can...
Careers in Digital Media for the Leaders of the Future
As Whitney Houston once sang, “I believe the children are our future, teach them well and let them lead the way.” Whitney released that song 36 years ago, and many of the children she was singing about then now have their own children who are the future. That’s how...
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