Media Link celebrated its 23rd anniversary this October! To put our years of experience in perspective, do you remember what marketing was like in 2001? Whether it’s a trip down memory lane or something you’re learning about for the first time, allow us to transport you back to the marketing industry of Y2K…
When a company has positive news, it’s important to share that news with its customer or client base. There are more options for sharing news than ever, and it’s crucial to know your brand, and to know the most effective way to disseminate news for that brand. The...
Storytelling in marketing may go back to the earliest days of commerce. There was probably a spear maker in the prehistoric era who could move stacks of spears by regaling audiences with tales of how his spears were used to take down the biggest mastodons and fiercest...
LinkedIn is now phasing out Hashtags and the recent updates are beginning to impact businesses and how they approach drafting posts and articles. LinkedIn did away with its “Creator Mode,” in February 2024. This tool was used to find up to five relevant hashtags in...
What is Non-Profit Advertising? Non-profit advertising, also known as charity advertising, allows non-profits to promote their services and fundraisers. Though it serves as a useful tool for organizations seeking social change, it comes with its own unique set of...
Thanksgiving may be a uniquely American holiday, yet gratitude is a powerful universal emotion. As we prepare for time off to spend time with friends and family on Thanksgiving, we’d also like to give thanks as a company for all our blessings. While it may seem like...
Artificial Intelligence (AI) is the latest tech trend, following crypto and NFTs in recent years. The promise of generative AI in the business world is that tasks previously needed to be done by trained professionals can now be done with a prompt and a click of a...
In today’s fast-paced and constantly-changing business environment, small businesses need to find ways to stay relevant and visible to their target audience. News releases are one of the most effective ways of using local media to accomplish this feat. A news release...
In today's digital age, having a strong online presence is paramount to your business' survival and success. A strong footprint online adds legitimacy to your business and allows current and potential customers and clients to find you when they need you. It is crucial...
It’s fair to say most businesses have been through the ringer the past couple of years. We’ve gone through a global pandemic, have supply chain issues, and experienced incredible changes to the workforce. When times are uncertain, it’s natural for businesses to look...
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