Millennials have outnumbered the Baby Boomer generation, and GenZ is entering the labor force. It is time to not only read about GenZ’s habits, but to get to know them personally via internships.
According to the Washington Post, “[GenZ is] known to value compromise […], a byproduct of their diversity and comfort with working with peers from different backgrounds. They are also in line to be an ‘adaptive’ generation. These cohorts tend to come right after disruptive generations that change society in significant ways, such as millennials. When adaptive groups come of age, they take the problems that were brought to light by their predecessors and try to work them out.”
What does this mean for businesses?
Attractive internships for the GenZ generation will have to provide a high level of autonomy. They want to learn about the big picture, but their attention span is historically short. Engage with them on a frequent basis and focus on where they feel most comfortable: the digital realm.
Providing meaningful work and engaged mentoring are necessary if you plan to hire interns. GenZ is a generation of doers. The more they get involved with the key operations of your business, and how they fit into their ideological world view, the more likely they are to stay.
There is even a new kind of mentoring you may want to consider: reverse mentoring. GenZ are digital natives who want to change the world. They have a unique way of looking at the world which is an asset for management and beyond. Confront your intern with a challenge the business is currently facing, and ask her to come up with a plan by doing research, interviewing employees, etc. Let them share new trends and innovative solutions. Let them mentor management whenever appropriate.
We at Media Link have been enjoying insights from our interns
for many years. We take time getting to know our interns from the start, so we
can create an individualized bundle of responsibilities and tasks to improve
the skills necessary for their future careers. Some of our interns like to
focus on creative tasks such as copy writing and social media; others prefer
the data driven nature of market research and tracking campaign success – our
goal is to create a good fit. Interns meet with our internship coordinator on a
regular basis to talk about their progress and to adjust tasks where needed.
Around 10 students run though our internship program each
year. We are so proud to see their
growth and see where their path after graduation takes them. Over the last few years, we have extended our
mentoring into a part-time position for those interns who have exhibited a
special passion for our field. This ensures they can continue to grow both
personally and professionally to help them better prepare to be our next
generation of marketing professionals.
To recruit and manage long term relationships with organizations in need of detailed marketing and communications support either through the services of a full-service advertising agency or through the use of Media Link’s media planning/buying software. As well as manage and maintain social media and public relations for a variety of clients.
The Marketing Consultant position consists of the following
Media Link Account Acquisition and Management
appointments: you will be expected to analyze potential new accounts, come up
with campaign proposals, and follow through with campaigns with the support of colleagues
Account Management: prepare proposals
for broadcast, online and print buys in Media Link Software™
Media Link Software™Account
Acquisition and Management
appointments: research and contact prospective accounts
Perform MLS demonstrations via webinars
Account Management: conduct trainings, customer
support and maintain a positive relationship
Social Media Management
Manage accounts’ social media
Create content for social media campaigns, including
occasional clients site visits
Create meaningful social media reports
Stay up to date on Social Media trends
Public Relations Management
Write and/or edit press releases and
pitches for Media Link clients
Send out releases and follow up with
Create meaningful reports
Maintain a positive relationship with
local media and coach clients on public relations management
Excellent writing skills
Enthusiasm for the agency sales process
Knowledge of the media buying/marketing industry
Can demonstrate organizational/time management skills, a proactive nature and passion for a fast-paced and constantly changing industry
College degree in marketing, business, communications or related fields
Benefits with this Position:
Base salary, plus Commission
A seminar stipend
Health Insurance with HSA available after 6 months of employment
Simple IRA with matching available after 1 year of employment
Vacation available after six months
12 paid Holidays per year
Please email a resume and cover letter to email@example.com.
Scientists observe effects like natural disasters and decreasing grain yields caused by unsustainable business practices. According to Maslow, mankind’s basic physiological needs are being threatened – needs that must be satisfied before all else. Businesses actively working against these hazards can help consumers satisfy these threatened needs and, by doing so, create a competitive advantage. This new value stems from sustainable operations, which need to be communicated appropriately.
The Carbon Disclosure Project (CDP) is an excellent success story. It points out monetary benefits of corporate sustainability, primarily when it comes to avoiding physical, regulatory and reputation risks. The CDP uses a monetary vehicle and communicates it to their corporate audience using buzzwords like “benchmark performance,” “stranded assets,” “fiduciary duties,” and even quoting support from the Bank of England. Why would the same system not work for the consumer goods market?
The answer is simple: the system requires an educated audience and/or superior communications. Sustainable Reporting Guidelines encouraging transparency, accountability, SMART approaches and even the disclosure of any lobbying efforts and publications with related content are merely a means to an end. They expose the truth, but which end can consumers reasonably analyze a 30-page corporate report and understand topics like the different scopes of carbon accounting?
The solution is simple: corporate sustainability and its positive impacts could be communicated through an educational framework. Consumers need to be informed about threats to their basic needs, how they contribute to them, and why choosing goods/services of sustainably managed businesses can potentially avoid threats similar to avoiding an investor’s risks. By enabling consumers to expose negative impacts, businesses will react to level the playing field, meaning that the early adopter catches the worm. Pointing out whitewashing is crucial as well; some sustainability efforts are more effective and relevant than others and this needs to be understood.
The 16 UN Sustainability Goals provide information on relevant areas. They allow managers to identify relevant sustainability focus areas for their industry, and their communications experts can conveniently “borrow” from the site’s professional content and visuals to serve their audience.
Long story short, marketing departments play crucial roles in fostering informed consumers and establishing corporate sustainability as an accepted competitive advantage.
Haley Ruch has joined the Media Link family as a Marketing Assistant. She is currently working towards her bachelor’s degree in International Business, Marketing, Economics and French at Augustana College. Haley has been involved with numerous Augustana campus organizations:
• Advertising Development Club
• Greek Life
• Active Minds
• Entrepreneurial Center (EDGE)
• Varsity Softball team
When she’s not on the softball field, she enjoys playing guitar and travelling to foreign countries. Learn more about Haley here.
The public sector purchases goods and services, just like every other organization. In addition to making sure they get the best goods/services for the lowest price, the government is committed to supporting small disadvantaged businesses. You can consider this part of the government’s efforts to improve economic development. Prioritizing smaller businesses helps them compete against big players in the market and helps to even the playing field. It decreases market barriers, creates a catalyst for entrepreneurship and creates a more competitive and innovative marketplace.
These certifications require a lengthy process that includes opening up to government entities, providing internal accounting, as well as the business owners’ private financial documents. The government wants to make sure only qualified individuals and businesses profit from this catalyst. At the same time, the government needs to make sure suppliers are financially responsible and able to perform the contract. Let’s not forget these goods and services are paid for by taxes, so making sure everyone benefits is vital.
We at Media Link, Inc. were just recently able to utilize our certifications to compete for a contract. The purchasing agency imposed a 30% set aside for small disadvantaged businesses. We were able to leverage our WOSB (woman-owned small business) and IL BEP (Business Enterprise Program) certifications to be eligible to apply. This entity was also eager to support veteran-owned businesses by imposing a 5% veterans’ goal. This created a unique opportunity to partner with another business and to compete for the contract together. Our partner was a small veteran-owned graphic agency that perfectly complements our services.
You can imagine how rewarding it was to get the award. Not only did this contract open us up to a new client, but finding a new partner makes both of us stronger. This contract resulted in the support of two small disadvantaged Illinois businesses. Please don’t hesitate to contact us if you are interested in teaming up or just curious about the world of government contracting in general!
We first brought Gabriel on as an intern a little over a year ago where he quickly showed a penchant for humor and writing. Starting with just a few social media posts and blogs for clients, Gabriel quickly began writing full scripts for our clients’ radio and TV commercials, managing all of our clients’ social media and even drafting website text for the likes of Igor’s Bistro.
After the conclusion of his summer internship, we brought Gabriel on part-time to help out as a marketing assistant, while he finished his senior year at Augustana College here in Rock Island. He kept up his hard work, bringing on clients of his own and tackling the many tasks we threw at him with full force. As the school year began coming to a close we decided to make Gabriel a permanent member of the Media Link family. With great excitement Gabriel accepted and took the next step in his career in marketing and with Media Link.
Gabriel has already worked with a wide variety of clients, opening Media Link up to working with local musicians like Daniel Stratman. In his past, Gabriel worked as a research assistant for David Westman & Associates, LLC where his findings were published in FORUM Magazine. During his time at Augustana, he was the youngest member of a student lead committee to develop a strategic communication and business plan for the on campus Career Development Center (CORE) to help better integrate student workers and interns into projects within the Center, as well as provide them with an early platform for professional development. Gabriel also worked in the Augustana Entrepreneurial Center (EDGE Center), where he helped manage college social media accounts and assist fellow students in developing professional portfolios in the form of personal websites. Upon graduating from Augustana College, Gabriel received his Bachelor’s in Marketing, Political Science and Anthropology as well as a certificate in Non-Profit Leadership.
Gabriel also has an extensive professional music background. Working as the chief audio engineer at WAUG.fm he helped build a new recording studio and broadcast booth. Through WAUG he acted as the recording engineer for the podcast Personal Rejection Letter and has been running professional live audio for more than 7 years. Not to be left out of the action, Gabe enjoys playing guitar and bass in his own bands both in Peoria and the Quad Cities where he was a featured artist for the local music festival, Slough Fest. Whenever asked where his clear love of music comes from, he is always quick to tell stories about his father teaching him the roots and playing in bands together.
When he’s not working or playing music, you can find Gabe wrenching on his car, racing with the local SCCA Autocross group or building gaming and video editing computers with his friends.
Before starting this marketing internship, I did not have any specific expectation, because I did not have much experience in the marketing and advertising industry. I came in the first day with an open mind and eagerness to learn as much as possible. Looking back, I am now surprised by how much I have grown, not only intellectually, but also personally after the internship.
In terms of knowledge and skills, I have been acquainted with many technical terms in the industry, especially in media buying such as avails, need rates, GRP, CPM, etc. I handled tasks that were essentially important to the company such as generating proposals, checking media buy affidavits, proposing social media copy, etc. Therefore, I feel that I am a part of the team and I have something significant to contribute to the company’s development. During the internship, I worked almost everyday with Media Link Software® (MLS), Media Link’s proprietary media buying software, and I really enjoyed it. MLS made things so much easier, because everything was put in one place. I could import avails, vendor information, generate proposals and check affidavits on one platform instead of using tons of spreadsheets.
In addition to gaining significant skills and knowledge of the marketing industry, I have also achieved personal growth after the internship. By having hands-on experiences, I get to know what I enjoy doing and what I do not like. In other words, I am more aware of myself and my passion, thus it will help me make better choices for my future career. I am also more confident in myself, not only because I’ve gained new skills, but also because I have been encouraged to ask questions, to raise my opinions about given tasks, and to recommend changes for improvement.
Everyone was so helpful and tried their best to accommodate my wish for learning new things. I know I will miss my supervisors and my colleagues who have helped me to become who I am today. I am genuinely grateful for the opportunity to have had this internship experience.
Whether you provide financial assistance, marketing or other services, your business contributes to strengthening the community where you live. So, we have a solid interest in being part of a thriving social and economic environment. Community involvement can accomplish exactly that, but there are other reasons why individuals, as well as businesses, should be actively involved:
Whether you participate in local Chamber events or are actively involved in the non-profit sector, community involvement is always a great opportunity to network. You would be surprised how you are connected to other individuals you’ve never met. So, introduce yourself and have a pleasant conversation.
We all know the importance of supporting local businesses, especially if you are one of them. Many potential clients can choose between a wide range of competitors providing similar services, and actively giving back to the community without expecting anything in return can make a great impression and result in business opportunities.
Chances are good that you and your fellow volunteers share similar values and world views. This information is worth gold when it comes to adding to your team! It allows you to draw from a pool of engaged, selfless, and motivated individuals you have already worked with on a project. Who needs a reference, if you have already seen an applicant’s drive and professionalism in action?
Community involvement is a great opportunity for teambuilding. Organizations like the United Way are frequently organizing events where an entire firm can participate. Assemble your coworkers and clean up downtown or dedicate a night to helping out in a soup kitchen. These activities will bring you and your team closer together than ever.
Learn more about how the Media Link Team is involved in the Quad Cities community and beyond here.
Websites have become a second store front for most businesses. They provide cheap and easy access to information about your firm and its services/products and can also be an opportunity to contact you immediately either online or by phone.
Just as products and services need to adjust to customers’ constantly changing preferences, so do websites. This is why we at Media Link, Inc. are introducing our new website with a fresh look and concept.
The homepage gives you an overview of who we are and what we do. It displays our memberships, social media presences, and a couple of testimonials. It also provides links to blogs, information about our services, and access to our E-Blast to stay in touch.
The heart of a website consists of the sites talking about services and products. They need to be precise and intuitive to navigate. Our “Services” site summarizes what we offer and provides further links to our specific services in case you would like to know more about certain topics. In our case, these topics are:
Other elements of the website include sites about “Our Team”, “Media Link Software™”, “Certifications”, and our “Portfolio”. Needless to say, the web tree and design of a website always depends on the kind of business you are. It can be conservative or adventurous. Everything is possible.
Contact Media Link if you have any questions about website design or our services. We are here to help!
Media Link ensures we are getting the best bang for our dollar.
Visit Quad Cities
They work with us every step of the way.
Doug’s Heating & Air Conditioning
We especially appreciate their Public Relations services which helped us become more visible in the media
Doug’s Heating & Air Conditioning
It is this dedication to a consistent and sustainable communication and their attention to details that gave us an advantage over our competitors and allowed our business to flourish
Visit Quad Cities
I have never experienced such great service and a genuine interest in our marketing efforts.
Visit Quad Cities
They fully explain every detail and present outstanding proposals that fit our advertising budget.
Doug’s Heating & Air Conditioning
It is this combination or professionalism and focus on a long-term relationship which created a relationship of trust.
Doug’s Heating & Air Conditioning
They helped us develop a consistent branding when it comes to the general design and our social media and online presence in particular.
Roof Top Sedums
Natalie and her company have coordinated the creation of our company logo, tagline, website, stationary, t-shirts, gift items, and newsletter distribution.
Doug’s Heating & Air Conditioning
The packages we receive on a monthly basis do not only include an exact list of charges per item, reports of digital ads, and screenshots of their performance; they also include relevant communication with vendors and sub-contractors that allow us to always know what is happening.