Happy 20th Anniversary, Media Link

Time flies! It is hard to believe it’s been 20 years since Natalie Linville-Mass founded Media Link. She began the agency because she believed there was a need for a different way of serving clients. Linville-Mass wanted to rethink the relationship between agency and client, to give the client more information about how their needs were being met. She wanted a more personal approach. She saw a path to better serve her clients, and felt a responsibility to follow that path by forming her own agency.

This approach is also how the Media Link office works. Everyone who works at Media Link becomes part of the team, not just an employee. Linville-Mass wants her employees to feel empowered in the work they do, and in the relationships, they forge within the office, and with clients.

Media Link is not just a business in the community, it is truly part of the community. “Nothing works in a vacuum,” says Linville-Mass. “What you give to the community, the community gives back to you.” The Quad Cities has been a community that has given back in droves. The Chambers of Commerce in Illinois, Bettendorf, and Davenport were instrumental in getting the business off the ground, and have added layers of support throughout the years.

“If you see a need for something, it’s up to you to do it,” says Linville-Mass. It is a philosophy she lives by, so when she saw a need for a different way for agencies to collaborate with clients, she started her own agency. That is how Media Link began 20 years ago, and it is the philosophy that keeps Media Link thriving today.

Here’s to another 20 years!

Posted on: by Media Link

Part-Time Office Manager — Apply Today

 

Media Link Inc. is a full-service strategic communications and advertising agency located in Rock Island, Illinois. Our 20-year company collaborates with our clients in developing and executing their marketing. We help companies with everything from social media posts to blogs, to websites, to menus/brochures to focus groups to digital and traditional ad campaigns and all marketing duties in between.

Media Link Software® (MLS), a division of Media Link founded 10 years ago is an intuitive system which tracks all forms of media and creates invaluable cross-platform reports. Some of our best features include automatic invoice checking, a tracking system for multiple generations of make-goods, and post-buy analysis.

QC PastPort, Media Link’s newest division, provides destinations where curious minds meet narratives from the past. We do this by offering self-guided, interactive, physical and digital tours throughout the Quad Cities.

Qualifications:

We are looking for a meticulous, number-cruncher with a degree in accounting or bookkeeping for an office manager position within our firm. Someone who loves numbers and solving puzzles will thrive in this position. 

Responsibilities:

In this position, you will be responsible for reconciling media invoices, assist in the development of client proposals and Request for Proposals (RFPs), develop and track applications for Government Registrations and Certifications and you will be responsible for the maintenance and flow of our office. These tasks would include keeping our equipment and systems running, assisting with customer inquiries, maintain our records and assist with budget development and tracking. With this position, there will also be an opportunity to help with remote sales efforts for Media Link products and services. 

Compensation:

This is a weekday, on-site position for 15-25 hours a week with hourly pay, plus commission.

Apply:

If you are interested in pursuing this position, please send a resume and cover letter to Natalie Linville-Mass at natalie@medialinkinc.com. 

Posted on: by Media Link

Part-Time Content Specialist – Apply Today

Media Link Inc. is a full-service strategic communications and advertising agency located in Rock Island, Illinois. Our 20-year-old company collaborates with our clients in developing and executing their marketing.  We help companies with everything from social media posts, to blogs, to websites, to menus/brochures to focus groups to digital and traditional ad campaigns and all marketing duties in between.

Media Link has also developed a division of our company named, QC PastPort with regional partnerships throughout the region.  We are now actively developing destinations through the Quad Cities with this Division by creating and placing signage around the Quad Cities area to highlight forgotten and fascinating historic sites. People visiting these locations will be able to use a location-driven app to learn more about the history of each destination from both an article in the app and an audio history told in a first-person point of view.

Qualifications:

We are looking for someone with a degree in communications with an ability to demonstrate their writing skills.  Sharing past writing samples and demonstrating your writing skills will be a part of the application process.

Responsibilities:

We are seeking someone to assist in researching and writing content in the form of historic narratives, blogs, posts, RFPs, news releases and other copy related needs within Media Link.

This person will also need to assist with taking pictures/video for our content and have the ability to reach out to vendors, potential clients and news outlets with related public relations efforts.

Compensation:

For right now, this is a week-day position for 15-25 hours a week with the possibility to earn commission.  We are open to working from home and have the flexibility to work within other commitments.  The ability to be in the Quad Cities would be valuable, because this employee will benefit from visiting sites and eventually meeting our partners in person.

Apply:

If you are interested in pursuing this position, please send a resume and cover letter to Grace Bradley-Leon at grace@medialinkinc.com.

Posted on: by Media Link

Marketing Coordinator/ Marketing Consultant Position – Apply Today

The selected candidate will work in the capacity of Marketing Coordinator for Media Link, Inc. 70% of the time, and in the capacity of Marketing Consultant for Media Link Software® 30% of the time.

The Marketing Coordinator position coordinates established Media Link clients’ advertising efforts, maintains proper office workflows, and contributes to digital campaign management. The Marketing Consultant position generates and manages Media Link Software® (MLS) client accounts. Training and mentoring will be provided.

 

Duties – Marketing Coordinator for Media Link, Inc.

  • Manage paid digital, organic social media, and SEO campaigns.
  • Research and develop content for blogs, eblasts, ads, scripts, websites, QC PastPort historical sites, etc.
  • Report on campaign performance metrics and propose optimization efforts.
  • Prepare advertising schedules for broadcast, digital, print, outdoor and specialty buys in Media Link Software®.
  • Develop proposals and presentations for clients.
  • Stay informed about marketing trends and best practices.
  • Reconcile affidavits/invoices in Media Link Software® and address issues.
  • Contributing to established office procedures.
  • Be the welcoming and professional first impression of the Media Link team.
  • Generate and manage your own Media Link client accounts as Media Link Marketing Consultant, eventually.

 

Duties – Marketing Consultant for Media Link Software®

  • Research, contact, and follow-up on leads.
  • Manage new MLS accounts.
  • Conduct webinars for prospective and active MLS clients.
  • Test, and proactively contribute to new MLS features as they are developed.

 

Requirements

  • Aptitude in market research.
  • Demonstrated written and verbal communication skills.
  • Desire to sell and working knowledge of the sales process.
  • Organizational skills and attention to details.
  • Pro-active, data-driven learner and curious about the emerging world of advertising and marketing.
  • Working knowledge of paid digital and organic social media.
  • Google Certified a plus, but not required.
  • College degree in the field of communications.

 

Benefits

  • Base hourly rate.
  • Commission and gas stipend.
  • Seminar stipend for continued education.
  • 12 paid holidays throughout the year. Vacation and PTO available after six months.
  • Health Insurance with an HSA or a TASC Plan after 6 months of employment.
  • A Simple IRA Plan available after 1 year of full-time employment, with company match.

 

Please email resume and cover letter to natalie@medialinkinc.com.

Posted on: by Media Link

Welcome Grace!!

The Media Link Team is thrilled to announce we have officially found our Marketing Coordinator!  Grace Bradley-Leon, welcome to our team!

Grace is originally from Naperville, Illinois and moved to the Quad Cities to start her first year at Augie and hasn’t left the Quad Cities since.  She is a recent Augustana College graduate with a major in communication studies. Throughout her College experience, Grace has been active in several organizations.  Grace has been President of Enactus, an entrepreneurial organization which helps businesses with their advertising throughout the Quad Cities.  She serves on the executive board of NAMI and has also served as a community liaison for the organization.  She has also been the Project Manager of Cool Quad Cities, an organization also poised to help brand businesses in our area.  So, with her experience we have seen a smooth transition into her new position.

“Media Link allows me to pursue exactly what I had dreamed of doing. When I was applying for jobs, a positive and educational environment was at the top of my list. It took me less than five minutes on the first day of work to realize that Media Link will never stop teaching me the skills needed to become successful at my position,” Grace Bradley-Leon expressed.

Beyond a passion for advertising, Grace played Varsity Soccer at Augustana and has so much love and compassion for animals. Before coming to work each day, she makes sure to give her 1-year-old dachshund, Gus, all the love and attention he deserves.  Grace, we are so happy to have you on board!

Posted on: by Media Link

Grab your PastPort — It’s Time to Travel Back in Time

The Quad Cities area is rife with history, from the booming businesses that got our area up and running to the neighborhoods where folks first settled. Learn more about it later this spring with QC PastPort, a new and innovative way to take a walk through the past and discover fascinating and forgotten historic sites in our area.

With the help of some regional partnerships, Media Link, Inc. is developing a location-driven app, website, and signage to highlight historic spots across the Quad Cities. When you visit a QC PastPort destination, signs will offer background information about what you’re seeing, and the app and website will offer a more detailed overview, with first-person accounts, audio narratives, and more to tell you about the places and areas you see.

Our interactive physical and digital tour will offer a peek at this area’s cultural history through the experiences of the people who once lived here. Our area has a long and rich history; it’s part of what attracts people to our area and makes us unique. This area has helped shape many entrepreneurs and amazing people from all walks of life. Celebrating and learning more about our area will help visitors and residents alike understand the significance of who we are and where we come from, which will help propel our area to grow responsibly and with a better sense of pride.

This project also will help amplify the voices of all of the cultures and people who do and once called this place their home, from Black Union Soldiers to the Hispanic communities who settled here.

Get ready to explore our area! Visit qcpastport.com and follow us on Facebook, Instagram, and Twitter for more information, upcoming contests, and more.

Posted on: by Media Link

Job Opportunity: Marketing Coordinator Position (Part-time)

Media Link, Inc. is an agile full-service marketing agency specializing in developing collaborative and innovative advertising solutions through building long-term relationships.

The Marketing Coordinator position coordinates established Media Link clients’ advertising efforts, maintains proper office workflows, and contributes to digital campaign management. The marketing coordinator position has the opportunity to earn additional commission by generating and managing Media Link Software® (MLS) client accounts.

 Primary duties include:

  • Be the welcoming and professional first impression of the Media Link team.
  • Ensure established office procedures are maintained.
  • Prepare proposed advertising schedules for broadcast, digital, print, outdoor and specialty buys in Media Link Software®.
  • Reconcile affidavits/invoices in Media Link Software® and address issues.
  • Stay informed about marketing trends and best practices.
  • Develop and update presentations assigned to you for client meetings and projects.

As an added opportunity to earn commission:

  • Research, contact and follow-up on leads for our Media Link Software® (MLS) product.
  • Manage established and new MLS accounts.

Requirements

  • Some working knowledge of media buying.
  • Demonstrated written and verbal communication skills.
  • Desire to sell and working knowledge of the sales process.
  • Organizational skills and attention to detail.
  • Pro-active learner and curious about the emerging world of advertising and marketing.
  • Working knowledge of paid digital and organic social media.
  • Google Certified a plus, but not required.
  • College degree in the field of communications.

Benefits

  • Base hourly rate
  • Commission
  • Gas stipend
  • Seminar stipend for continued education.

Please email resume and cover letter to natalie@medialinkinc.com.

Posted on: by Media Link

The Evolution of Media Link – Part I

Twenty years ago, PalmPilot in hand, I was bringing Gendron Advertising to life in the Union Arcade building downtown Davenport.

It was a month after 9/11, and commercials were not airing because of the 24-hour news coverage of the aftermath. Saturday Night Live was pushed back for about three weeks, because they could not pull together a show after this kind of tragedy. Even the Emmys were postponed for about a month because no one felt good about celebrating during this time. Businesses felt unsteady about advertising and about what this meant for their business and our community.

Everything was chaotic and everyone was essentially waiting for the other shoe to drop. Needless to say, this was not the best time to start an advertising agency, but my personal circumstances dictated that this was the right time for me to try.

 

In 2001, digital advertising was not a thing, and having a website was a bonus, not an absolute.

My Nielsen and Arbitron ratings were contained in a literal book, and the newest advancement in the field was that cable was starting to pick up ratings. This meant the duopoly, Strata and SmartPlus, needed to figure out how to handle cable programming in their software.

At the time, I was licensed with SmartPlus, so I had to look up the ratings by program. This made it difficult to see which shows had good ratings, because you could not look at the big picture. In addition, a module did not exist for publications, phone books or outdoor, so those buys needed to be produced by hand in Excel. Yes, I said phone books! Back then, most businesses dedicated part of their budget to phone books, because they were the only tool you could use to find phone numbers for people and businesses.

Blackberries and Palm Pilots were the modes you used to get in touch with people and stay organized. If you needed to call someone, you used your landline.

As we mentioned in an earlier post, our first office got its start in the Union Arcade building with a corner spot on the fifth floor. The space had an individual office for me, an area for my assistant, a place to meet with customers and an alcove for storage. It was a great setting for our first place, with lots of windows, which is a big deal to me.  We could open them to let in fresh air, so long as we were mindful of the pigeons threatening to fly through the office.

The staff was so welcoming and there was something uplifting about working in an area with so much activity.  Unfortunately, there were also parking meters.  This forced folks to continuously look at the clock to make sure they did not get a ticket when they were meeting with us at our office.

 

In May 2006, Gendron Advertising became Media Link.

I wanted this business to grow.  I also wanted to make sure anyone who worked with me could take ownership in their work, which can be hard to do with someone else’s name on the business. We also took advantage of the many older homes we are lucky to have in this area and moved our business our current location at 1902 17th Street in Rock Island.

Our move gave us the freedom to make the building our own, but it took a lot of work. The home we purchased was built in 1874, so we had to update the plumbing and electrical while reimagining the space as a true office.

This space has transformed over the years.  We still have some updates to make, but we have no parking meters, everyone can see their cars, everyone can see outside and it is a home.  So, it is truly a comfortable place to work.

 

It is crazy to think about how much has changed over the past twenty years within the field of marketing and in how we communicate.

This evolution is far from over.  Our crew continues to learn as each new technology and communications company emerges.  Who knows what the next 20 years will bring?

Posted on: by Media Link

Open Marketing Coordinator/ Marketing Consultant Position

The selected candidate will work in the capacity of Marketing Coordinator for Media Link, Inc. 60% of the time, and in the capacity of Marketing Consultant for Media Link Software® 40% of the time.

The Marketing Coordinator position coordinates established Media Link clients’ advertising efforts, maintains proper office workflows, and contributes to digital campaign management. The Marketing Consultant position generates and manages Media Link Software® (MLS) client accounts.

 

Duties – Marketing Coordinator for Media Link, Inc.

  • Be the welcoming and professional first impression of the Media Link team.
  • Ensure established office procedures are maintained.
  • Prepare proposed advertising schedules for broadcast, digital, print, outdoor and specialty buys in Media Link Software®.
  • Reconcile affidavits/invoices in Media Link Software® and address issues.
  • Stay informed about marketing trends and best practices.
  • Develop and update presentations assigned to you for client meetings and projects.
  • Manage paid digital, organic social media, and SEO campaigns.
  • Report on campaign performance metrics and propose optimization efforts.
  • Generate and manage your own Media Link client accounts as Media Link Marketing Consultant, eventually.

 

Duties – Marketing Consultant for Media Link Software®

  • Research, contact, and follow-up on leads.
  • Manage established and new MLS accounts.
  • Eventually perform the same duties for Media Link leads and client accounts.
  • Conduct webinars for prospective and active MLS clients.
  • Test, and proactively contribute to, new MLS features as they are developed.

 

Requirements

  • Some working knowledge of media buying.
  • Demonstrated written and verbal communication skills.
  • Desire to sell and working knowledge of the sales process.
  • Organizational skills and attention to details.
  • Pro-active learner and curious about the emerging world of advertising and marketing.
  • Working knowledge of paid digital and organic social media.
  • Google Certified a plus, but not required.
  • College degree in the field of communications.

 

Benefits

  • Base hourly rate
  • Commission
  • Gas stipend
  • Seminar stipend for continued education.
  • 12 paid holidays throughout the year. Vacation available after six months.
  • Health Insurance with an HSA or a TASC Plan after 6 months of employment.
  • A Simple IRA Plan available after 1 year of full-time employment, with company match.

 

Please email resume and cover letter to natalie@medialinkinc.com.

Posted on: by Media Link

How Much Should I Spend on Marketing?

A fundamental question asked by every business owner is “How much should I be spending on marketing and advertising?” The answer is of course: It Depends. If you are talking to an advertising agency, then you have already recognized the need for an expert evaluation of the opportunity/cost balance of advertising within your specific context. In this blog we are going to look at some of the guidelines Media Link uses to make recommendations with regards to that top line figure.

A few notes first:

  • We do consulting. Just because we could handle everything, does not mean that it is a good idea. The business owner or internal Marketing Director always establishes the budget.
  • Media Link operates without a retainer. So, we are hired project by project.  We do this so we can continue to work with businesses of all sizes.

One method of calculating your budget is contained in the table below (Taken from Effective Marketing by Peter Hingston). We like this example, because this exercise in determining your budget is focused on your situation at this particular point in time. With this exercise, start with a typical annual marketing budgetary figure of five percent of total revenue. Then for each factor, add or subtract percentage points depending on your own situation. At the end, you will have a percentage of your revenue to use toward marketing your business.

This method of tailoring a budget to your needs is purely a guide to give you an indication of the sort of factors you might consider. Your final decisions should be interpreted in light of your own circumstances. For example, you might say it has been a bad year because of the pandemic I better spend less on advertising to make up for it. If this move is essential to keeping you solvent, then this move might make sense. Overall, the reason we market or advertise is to remind and let people who need your product or service know you are an option.  The more people hear about your business, the more likely they are to buy from you when the need for your product or services arises.  Advertising less means less people will be reminded you are an option.   Remember, when people have a need for your service or product, the first few businesses that come to mind will be the businesses they turn to for help in fulfilling their need.

If you want to do the job properly, a full analysis is the most important step. Marketing is not just advertising design, it is every time a customer, former customer or potential customer encounters anything to do with your business. Most business owners are aware of all the elements factored into a marketing analysis, but might not be actively considering them and certainly cannot be dealing with how they all fit together.

Posted on: by Media Link