One of the most wonderful things about working in marketing and advertising is the opportunity to continually learn new things as you get to know your clients and their businesses. At Media Link, we find it helps to be genuinely curious, whether it’s a business that’s...
There are endless steps you can take to improve your career in photography marketing. The first step you should consider is figuring out what kind of photography you lean towards. What kind of pictures do you enjoy taking and what kind of subjects do you think you are...
Marketing for a sports team is a very different animal than marketing many more conventional products. Sports marketers still use media like radio, TV and social media to reach their target audiences, but their goals and messaging is rarely what would be considered a...
Marketing musicians and their music can be tricky because the consumer decision making process tends to be inverted when looking for new music. Traditional decision making starts with a need and ends with a specific product being chosen. In music, most fans already...
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