We all want to make our mark in business, and to make sure our business gets noticed. But what makes a successful message, and what is really “too much”? One very notable publication addresses these issues; and here is our highlight of that article. INC. Magazine tells us there are 5 important “sins” that businesses can commit when attempting to get their message out there:
- Vanity; don’t make the message all about you all the time. Engage your potential customers with issues that they may feel will directly affect them.
- Authority; avoid just presenting your business as the authority on a subject or service. Make sure that your reach out to your potential customers on a more personal level. They need to feel a connection with your business, rather than just the facts.
- Insincerity; Stray from making promises your business cannot keep at this time. Never “cry wolf”, or your respect and trust from your customers are quickly lost, and harder to regain.
- Puffery; Is your message based on reality? Or is it just a bunch of fluff and hype to make your business look cool? Again, if you do not honestly present your business you will lose the trust and respect necessary to grow your business.
- Finally Gimmickery; everyone enjoys a good laugh. Just remember that trying too hard to be funny could backfire. Try to avoid making every message contain a “gag” of some kind.
These are just a few highlights of a great message at: http://www.inc.com/minds-zetlin/5-deadliest-marketing-sins.html we invite you to read more.