Catching media at the right time — Our Tri-Layered Approach

Here at Media Link, Inc. we take pride in the wide range of assets we offer our clients within our agency. These include, but are not limited to; communications, marketing, and public relations. This allows us to expand our services to include media outreach for our clients.

Our Senior Marketing Consultant, Ronna Walker-Johnson stated, “As a Media Coordinator, we have a process to ensure we catch the media at the right time, can pitch the right angle we need to make, as well as writing and disseminating the news release to the targeted area.”  This tri-layered approach utilizes a combination of news releases and/or e-blasts, followed by a series of direct phone calls, as well as strategic online research to additionally confirm media coverage.

This approach allows our clients to receive a significant amount of media exposure, strategically targeting prime media contacts with interest within our client’s career.  Walker-Johnson adds, “We have successfully secured a number of high profile appearances for our clients, giving them exposure to both the general public, as well as significant venues within their fields.”

Our clientele vary in the careers and occupations they possess. This serves as an opportunity to expand our strategic planning, in order to cater to the needs of our clients.  Daniel Stratman, an Illinois singer and songwriter, says, “Having just released my latest CD, “Real Life,” I chose Media Link right here in Rock Island to help promote my latest effort.  Working with Ronna Walker-Johnson, she initiated a marketing strategy and we began seeing results almost immediately.  I appreciate her years of marketing experience and the enthusiasm she possesses in working with me on my current project.”

Dan Haughey, a Teaching-Artist from the Quad Cities, says, “Media Link has more than doubled the networking capabilities and results for “danact3” through your support, guiding my business to state-of-the-art strategies and tools, yet always keeping me in control of my small business marketing decisions.”

Media Link, Inc. has a proven track record of being a strong partner for our clients and truly enjoy our part in assisting with their continued growth.