These days there are so many ways to advertise. There are the more traditional routes, TV, radio, newspaper and billboards. Then there are the newer additions such as car/bus vinyl wraps and signs, digital/online and text messages. Account reps for each advertising medium come calling, touting their method as the best based on their statistics.
With so many choices, it’s difficult to determine what is best for your business. While it may be tempting to want to DIY in advertising rather than paying an agency, it is important to consider the extra costs you may be spending on an advertising buy that gets little or no results. Trial and error to determine what works may also be adding more expense than you were anticipating.
Using a well-qualified and experienced agency can save money long-term. As an added bonus, an agency can take all of those sales calls for you, leaving you free to do the important work of tending to your business.
