Home Offices – The New Normal

by | Mar 25, 2020 | About Us, Marketing, Advertising, and PR

There has been a lot of talk about Home Offices as a temporary solution to social distancing, but many businesses, including Media Link, have already successfully employed this strategy for years. Our Sr. Marketing Consultant, Adrian, has been living on the West Coast for over two years now, “Setting up a webinar to have a face-to-face conversation with people thousands of miles away only takes a minute. Because our team is so young and agile, texting and face time is second nature to all of us now.”

A benefit of using webinars is that you don’t need to spend time on organizing rooms, coffee and snacks. You won’t be late because of traffic and you have the opportunity to meet your colleagues in a place truly special to them (pro-tip: introduce you pets!!). Webinars though your home office makes printing copies of presentations redundant, because you can email the pdf in advance and simply share your screen during the conversation without losing eye contact. According to Entrepreneur and Forbes, there are plenty of other benefits to consider:

  • No commute saves employees money, time and lowers their carbon footprint.
  • Employers may be able to downsize office space, expand employment and save on office supply, snacks and other variable costs.
  • Since Millennials and GenZ value flexible work arrangements, home offices make you more competitive and may increase retention rates.
  • Home offices allow employers to access a larger labor pool. The perfect job candidate may not be able to move, but this won’t be necessary with a home office.
  • Working from home makes many people more productive, because they experience less interruptions and can truly shape their office to fit their needs.
  • The amount of sick days will likely decrease, because contamination risks are lower when anyone coming down with something switches to working remotely.
  • Employees may claim Home Offices on their tax returns.

Home Offices have never been this easy to implement. There are dozens of services to manage teams remotely and to make sure team members communicate efficiently. Meetings can simply be set up via Webex, Skype, Zoom or other services. Online meetings are often more productive, because you can easily share your screen to introduce documents and email them to other participants. You can also take advantage of personal chat windows to coordinate with others.

Organizations new to this model have a chance to evaluate the feasibility of having staff work remotely and to get their feedback. Some employers will make working from home a standard option or apply it to bridge days when productivity is low.

Rest assured; Home Offices don’t have to be solely functional. You may even consider permanently transforming a room into a working area you and other family members can use even after returning to regular work arrangements. A separate “office” room can help children focus on their homework. Your spouse may finally have a quiet place to write on their novel or engage in art projects. Here are a couple of home office ideas and tips as inspiration.

Always feel free to schedule a webinar with us to experience some of the benefits yourself! Right now, please contact Ben to see his Star Wars memorability, Adrian to see a painting from his favorite artist Franz Marc, and Natalie for her cats Olaf and Jackson.

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1902 17th Street, Rock Island, IL 6120

Media Link Inc. is a strategic marketing solutions firm providing its customers with a creative, yet tactical approach to their individual marketing needs.

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