One of the first things to remember is just as with any form of marketing; timing can play a big role in success. Try to share your social media posts at the best times possible.
Recent studies have not confirmed exact times that are optimal for posting, but there is data gathered by the data analytics firm SumAll that give a guideline for Facebook, Google+, Pinterest, and more. Google+ tends to lead off the day with optimal posting time between 9 a.m. to 11 a.m. Twitter and Facebook are at their best when you post mid-day from 1p.m. to 4 p.m. followed by Instagram closing out the business day between 5 p.m. to 6 p.m. Lastly Pinterest and Tumbler are best suited to post between 7 p.m. to 11 p.m.
Keep in mind each social media platform has their own definitive audience. We may all utilize more than one platform, however we tend to be more loyal to the platform that best suits our personality and interests. For example; those who use Facebook tend to prefer pictures and short messages, and loyal Google+ users are passionate about brands, as well as keeping up to date with industry trends.
Don’t discount E-Blasts just yet. Continue to grow your email list, because it is still a viable communication tool.
Email is still a preferred form of communication within all types of business and is still a major asset for your marketing strategy. You can grow your email list easily by simply providing a sign-up form on your website and Facebook. Creating these are easy with many app options available. You can also boost subscribers by offering incentives such as contesting or exclusive offers to those who join your email list.
Learn more on social media strategy from Entrepreneur: http://www.entrepreneur.com/article/235906