Why are you in business? Why are you pursuing this dream? What are your reasons for being in business, and how are you implementing these reasons into your company’s image? If you can’t answer these questions earnestly, then consider taking a step back and reevaluating your business strategy, because you missed a crucial step along the way. Every company should know their why, because your why is more essential than you might believe.
What is a ‘Why’?
If you don’t know what’s driving the passion behind what you do, it’s going to be hard for you to succeed, because your heart isn’t fully in it. You can do all the advertising in the world, but if you don’t have your why, it won’t make a difference. Why you’re doing what you’re doing should be at the core of your business’s foundation, so ask yourself: what’s your passion, what’s your ethos? Having answers to these questions allows you to give personality to your company, which in turn, makes your marketing tactics more approachable. Customers will naturally gravitate towards your business once they understand you’re not just trying to make a quick buck.
Media Link knows it’s Why. Our ‘Why’ is tied into Media Link President, Natalie Linville-Mass’ story. When she was a kid, she remembers watching a Shasta commercial, and realized that one thirty second ad just made her really happy. While others brought her to tears. Some commercials, no matter how brief, stick with us for a long time, because they impact us in a meaningful way. Sometimes, they even impact the direction we take in life. When Linville-Mass was in college, she was torn between pursuing history and political science, but in the end, journalism and marketing just made sense for her. “You can really help people by putting out the right message,” she stated. “It takes a lot to run a business, to provide a product or a service you believe in. Why not help out?”
How To Find Your ‘Why’?
The businesses that have been the most successful working with Media Link had their ‘why.’ They knew why they were in business, and they believed in their purpose. Marketing is made easy when you know what message you want your potential audience to see. Being able to distinguish your why may be tricky at first, but there are ways to simplify the question. This LinkedIn article breaks down the ‘finding your why’ into a formula: “To ______, so ______.” For instance, Media Link’s formula would look something like this: “To help others grow their businesses, so they make their passions and goals a reality.” Because this ideal is at the forefront of everything we do as a company, our approach to marketing is personal and face-to-face, because we believe in being authentic and human.
Find your ‘why’ first, then find like-minded people who can help you do the things you want to do, then the rest is up to you! Don’t be in the business just to make money. Be in the business to inspire, to help, to make the world a little bit better than how you found it. If you have your ‘why’ but aren’t sure what comes next, Media Link Inc. is here to help you figure out your next steps!
