We are a boutique agency. It is the business we know and love. Certainly, there are advantages to big agencies for certain clients. If you own, say, Ford Motor Company, you have a lot more marketing and advertising needs than an in-house team and boutique agency can handle. A huge client like Ford needs a big agency. However, big agencies are not right for every business.
As Forbes says of boutique agencies, “These new agencies were born because the mammoth marketing agencies acted like, well, mammoths — woolly mammoths, to be more precise: big, awkward and unable to adapt.”
Thriveverge points out that boutique agencies offer a more personalized approach. This is where boutique agencies working together with small and medium-sized businesses can really thrive. “Smaller, more experienced staff in a boutique marketing firm atmosphere ensures that top talent touches all accounts,” they report. “From conception to execution, boutique agencies are committed to quality.”
For some businesses, the mammoth might very well be the best option. For most smaller and medium-sized businesses, the mammoth can be too big, and the nimbler boutique agencies are often the best choice.
