In a world of ever-changing social media marketing, SEO, and AI, email newsletters almost seem quaint. They’re of a simpler tech era. Do newsletters still have a place in a modern marketing toolkit? Of course!
Why Newsletters Are Still Relevant
As Forbes reports, “Newsletters are imperative in taking your brand marketing to the next level.” Email communications allow you to keep your customers up to date about your business. They allow you to give more information and go deeper than ads, and they help drive traffic to your website and social media.
This article on Medium points out a few of the benefits of newsletters, including direct communication, personalization, cost-effectiveness, analytics, and tracking. All of these are essential in today’s marketing world.
Newsletter Tips
Media Link, Inc. publishes many newsletters every month for clients in a variety of businesses. Here are a few tips we keep in mind when working on newsletters:
- Company News. This is a great way to let your customers know about what is happening within your company. It helps create a more personal bond and strengthens relationships between customers and companies.
- Keep it Simple. There is a time and place for a longer blog articles, and for most companies, it’s not the humble email newsletter. There are exceptions, such as newsletters from authors or journalists. But for most, it’s better to include a link to a longer article and keep the newsletter itself brief.
- Establish Expertise. This might seem to contradict “keeping it simple” but expertise doesn’t have to be long-winded. The newsletter is simply an opportunity to remind your customers just how much you know about your core business. There’s a reason we hire experts to fix our HVAC or give us dental fillings. Remind customers of your company’s expertise
- Tell Your Story. Storytelling is one of the most powerful tools in marketing. It increases engagement and makes your brand stand out from competition. Newsletters are a great place for storytelling marketing.
The email newsletter may have begun in another era of the internet, but it’s still an important part of your overall marketing strategy. Learn more about our approach to marketing from the Our Services page of our website.
