Our Senior Marketing Consultant, Adrian Vander Wille, participated in a Quad Cities Chamber of Commerce webinar series for small business owners. His presentation “Promoting Your Business During COVID-19” introduced a 5-step process for business owners to act immediately without any cost. You can watch and share the webinar recording on YouTube. Here is a brief summary:
Step 1 – Assessment
Take a step back and assess your situation. What are your main challenges? Who are your main stakeholders and what are their main challenges? How do you communicate with your stakeholders and are there alternative platforms you should consider? What information do you need to relay and how do you do this in a consistent and strategic manner?
Step 2 – Online Listings
People learn about your business through your website and social media, but there are many more online listings you may not have direct control over yet. Claim listings like Google My Business or Bing Places and learn how to utilize them to improve your online presence – without paying a cent!
Step 3 – Social Media
Learn how to improve your COVID-19 updates posts within seconds. Explore automated responses, online and live events, and see examples of a small business successfully applying these techniques.
Step 4 – Paid Advertising
Keep your business top-of-mind with Google Responsive Display ads. Use remarketing strategies and generate leads to follow up when people are able/willing to spend again. Consider selling gift cards and merchandise online.
Step 5 – Innovation and Strategy
Every crisis exposes weaknesses, but also strengths and opportunities. Use business analysis tools like the Value Chain Analysis to better understand what makes your business unique and competitive. Think outside the box and come up with innovative ways to improve your products, customer service or distribution network. Innovation is not limited to large corporations!