John has just landed his first introductory meeting with a potential client he has been prospecting for nearly six months now. This client could potentially tip the revenue scales to a significant level, as well as bring to the table a generous amount of future prospective relationships. John hands the prospect his business card with this year’s new logo design. But when he shares his profile kit, it is composed of documents with the old logo, various fonts and layouts, as well as documents with an old color scheme and a font used from materials prior to 2010.
Does this sound familiar? If so; now is the time to consider a collateral makeover.
If a company is using materials with different versions of their logo and has a wide array of design schemes without a specific purpose; This can communicate to a prospective customer “this business doesn’t really have their act together”. Or “they don’t have a clear sense of what their business actually does or offers”. Potential clients / customers want to know they can count on your company to provide them with consistent service and support. Your collateral is a visual presentation of your sense of consistency.
“You never get a second chance to make a first impression” – Will Rogers
Take a step back and take a quick inventory of what you are currently presenting on a daily basis. This not only includes your company profile kit, but it also includes; business cards, letterhead, envelopes, website, social media sites, signage, and yes even that really cool company vehicle wrap. These are your “First Impressions” and with all things, first impressions do count. Then take the next step and ensure your consistency moves forward into your sales presentation, board presentation, investor presentation and any other area your business presents itself and portrays the image you wish to portray.
“The customer’s perception is your reality” – Kate Zabriskie (Author)
Of course we strongly suggest utilizing creative professionals to assist you in ensuring the high quality visuals and materials your business truly deserves. And of course; enlisting the help of a marketing firm can help guide you towards the strong business image you desire.