How time flies: Media Link is celebrating its 15th anniversary and we couldn’t be happier! We would like to take a moment and reflect on how everything started:
In 2001, Natalie Linville-Mass decided that she could better serve her this area by operating her own advertising agency. This was the birth of Gendron Advertising. Gendron Advertising started with a handful of clients, many of which are still with us today. Operating from Davenport, IA, Natalie quickly acquired additional clients from a variety of industries. This steady growth allowed her to hire a professional team of consultants to support further expansion of the business.
In 2006 Gendron Advertising became Media Link, Inc. and Natalie and her team relocated to a larger space in Rock Island, IL. Media Link’s specialty has always been media buying and placement; however, it diversified its operations by developing 3 additional pillars of growth over time.
Media Link became a premier outlet for Public Relations in the Quad Cities. We are writing news releases for regional to national organizations, coach people for interviews with the press and make sure your voice is heard.
Media Link also started to work with government agencies by becoming an 8(a) SDB, WOSB, WBE, IL BEP, and IL/IA DOT DBE certified business. These certifications allowed our team to receive local, state, and federal contracts. Whether you work for a state agency or a public college, we can help you out!
Media Link has additionally embraced the digital world by adding a fourth pillar: digital marketing. The team is taking care of clients’ social media accounts and buy all sorts of digital products/services, including, but not limited to, Google, Bing, Facebook, Instagram, Twitter, LinkedIn, Hulu, and Pandora. Media Link has proven its excellence by becoming an officially certified Google Partner earlier this year.
2011 was a turning point in Media Link’s operations. Having managed successful multi-media TV, broadcast, radio, print, outdoor, and digital campaigns, Natalie realized that most media buying software around the Country is not able to sufficiently calculate the best media mix for clients. This marked the birth of Media Link Software™, a trademarked and copyrighted media buying software developed by Natalie and her team of programmers. Media Link Software™ gave Media Link’s first and original pillar of success, media buying, and an additional edge. We have been told we are the only agency in the nation to develop its own software. Media Link Software™ is now used by agencies nationwide and has made us a source of advice for media buyers across the globe.
Media Link has seen many faces come and go over the last 15 years, especially due to our successful internship program with which we are educating the next generation of marketing professionals. We thank our past employees and interns for their contributions, and we thank our clients for their loyalty and trust!