“Advertising costs change by the minute and Media Link was there to ensure we received not only the highest reach for our money, but also the highest engagement and quality of traffic,” said Suzi Pritchard, Former Marketing Director of Western Illinois University. “Advice and access to insights did not cost anything extra. Natalie and her team truly care about the businesses they serve, and it shows in the work they do.”
Like any business professional, we love to hear when clients are happy with our work. This review from Suzi also highlights one of the reasons why it’s beneficial for many businesses and institutions to partner with outside marketing firms:
“Media Link was there to ensure we received . . . the highest engagement and quality of traffic.”
Quality is More Important than Quantity
In the early days of the web, companies talked about “hits.” “How many hits did our website get?” was a common question at early website meetings. It soon became apparent not all hits were equal. It’s engagement that really matters. In the era of social media, this also applies to likes. Views and likes are useful when they result in your business’s desired result, whether its customers shopping for a product or visitors engaged your nonprofit’s web content.
Every Organization Has Different Needs
We work closely with our clients to understand what constitutes quality engagement of traffic for their business. Everyone has different needs, and we pride ourselves on getting to know our clients, so we can drive quality traffic to their business.
If you’re ready to look into adding a marketing firm as a trusted partner with your company, please give us a call at 309-786-5142 or send us an email to set-up a free consultation.
