Why we developed our own media buying software

Our ad agency began in 2001 and we have used a few different media planning software systems along the way. We found those systems to be lacking in a number of ways. We found ourselves creating work-arounds to get the results we needed to make accurate media buys. These systems were also upwards of $10,000 a year for a license. In 2009 we began the process of planning and developing the launch of our own media buying software. In the fall of 2011 we made that plan a reality and Media Link Software was launched nationally. We currently sell affordable licenses of this software to other advertising agencies across the country.

Media Link Software developer, Natalie Linville-Mass, has expertise and knowledge acquired from having been in the media field for more than 25 years. Prior to opening her business, she worked throughout the Midwest in radio and television stations holding positions like commercial producer, DJ, reporter, editor, producer and account executive. Because of this background, she was able to develop our software based on the knowledge of both a media company and an agency point of view.

Media Link Software offers live web-based demonstrations of the cloud-based system free of charge. To schedule your demo, contact Courtney at (207) 212-5465 today!