Your Personal Brand and Your Business Brand

When we think of Branding, we usually thinking of Brands in Business. However, it’s just as important to think about your personal brand and how it may be tied to your business’ brand. 

The concept of intermingling the personal brand with the business brand goes back years, decades, even centuries. Even in an age of multi-national corporations, chain retailers and restaurants, we all have a favorite local shop or restaurant. Then when we think of that business, the business owner is often who comes to mind. 

Of course, the same can be true of huge companies. As Forbes reports, Steve Jobs is still tied to Apple, both in terms of products and branding, nearly eleven years after his death. Certainly we think of Colonel Sanders when we drive by KFC, even though the founder of Kentucky Fried Chicken passed away in 1980.

Some business owners may truly want to stay anonymous and behind the scenes. Not everyone wants to be front and center, and it’s not the right role for every business owner. However, it’s worth taking some time to think about whether you would relish that role, and if so, how best to place yourself and your personal brand within the context of your business brand.

If you’ve decided your personal brand should be tied to your business brand, then it’s important to be conscious of how you’re interacting with the public on social media. Facebook, Twitter, and Instagram are not merely an online place to congregate with friends, those sites are an opportunity to strengthen both your personal and business brand. You can read more about building your personal brand from Forbes here.