With globalization, companies need to adjust their marketing strategies as new challenges emerge. One major challenge is adapting to local cultures. This is of special importance when firms operate in countries culturally distant from their home country. This post...
Marketing agencies are frequently confronted with questions regarding the rate of return (ROI) of our service. People are used to investing a set amount of funds on the stock market and receiving a clear cut ROI statement at the end of a specified period. There is...
Effective and efficient marketing and advertising is impossible without having detailed information about your target demographic. There are a number of ways to gain insight about people's attitudes and preferences: two of the most common approaches are surveys (a...
Marketing defines who you are and how you present yourself to potential customers. One of the most important elements of a successful marketing strategy is branding. Branding is the long-term process of creating an experience tied to your company and consumption of...
As a (soon to be) college graduate, interning at an advertising agency has been an enlightening experience. One of the bigger takeaways I've had is the different vernacular used by media buyers and those selling media. The two that really stood out to me were...
Establishing a connection between your brand and your target audience via social media is becoming more and more challenging due to the growing quantity of platforms and respective flood of posts and information. The goal is to create an exciting post where your...
According to Copy Blogger, approximately 50% of consumers do not know what native advertising is although 41% of brands are already using it. It's about time to shed light on this topic. Native advertising is sponsored or branded content embedded into print or online...
The average cost of a thirty second Super Bowl commercial is around $4.5 million, calculating out to an average of $150,000 per second. According to How Stuff Works, in 2011 that same commercial cost $3 million dollars. That actually breaks down to $37.00 per viewer....
We wanted to see what companies have been considered the top five best marketed companies in the world. In an article in Forbes Magazine they went beyond the traditional top five, and dug deeper into five newer and more innovative players. Forbes listed Dell Computer,...
As business owners; it isn't anything new to have a "plan". You plan what you will need to order next for inventory and/or supplies to create your product. You plan out your employee schedule in advance to ensure your productivity is covered. You even plan pricing,...
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