“Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017”, tweeted AOL’s Tim Armstrong in confirming the new umbrella company, Oath, will control Verizon’s acquisition of early internet giants Yahoo and AOL. Business Insider was the first to report...
Category: Marketing, Advertising, and PR
The Media Link Internship Program
We recognize the mutual benefits of a strong and structured internship program. Interns have the opportunity to discover both an industry and a company which enables them to further narrow down their future professional path. They gain valuable insights, and by doing...
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) focuses on making sure people who are looking for your goods and services online will find and explore your website. This primarily works though Search Engines such as Google, Bing and Yahoo. This is basically a match-making process....
Benefits of Multi-media Campaigns
Diversified marketing and advertising campaigns are vital to an organization’s success. The coined phrase “Don’t put all of your eggs in one basket” holds very true when marketing an organization’s business. A business should diversify marketing efforts to multiple...
Marketing ABC’s for Small Businesses
When selling a product or service, marketing is the center point of success. From well established companies to start-ups, marketing helps you find your brand identity and establish yourself in the marketplace. There are several basic marketing strategies businesses...
Brand Architecture
An organization's brand architecture matters. It organizes the relationship between main and sub-brands and determines the perception and reputation of each product and service provided. Let's take Audi, Bugatti, Porsche and Lamborghini. There is no doubt these brands...
Google Partner Program
Media Link, Inc. is a proud Google Partner, but what exactly does this mean? To join the Google Partners program, companies and their staff must demonstrate specific skills and capacities: - Pass Google AdWords tests and get certified - Meet AdWords minimum spend...
Catching media at the right time — Our Tri-Layered Approach
Here at Media Link, Inc. we take pride in the wide range of assets we offer our clients within our agency. These include, but are not limited to; communications, marketing, and public relations. This allows us to expand our services to include media outreach for our...
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