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Our Blog
The Rate of Return
Marketing agencies are frequently confronted with questions regarding the rate of return (ROI) of our service. People are used to investing a set amount of funds on the stock market and receiving a clear cut ROI statement at the end of a specified period. There is...
Focus Groups
Effective and efficient marketing and advertising is impossible without having detailed information about your target demographic. There are a number of ways to gain insight about people's attitudes and preferences: two of the most common approaches are surveys (a...
Branding and Communications
Marketing defines who you are and how you present yourself to potential customers. One of the most important elements of a successful marketing strategy is branding. Branding is the long-term process of creating an experience tied to your company and consumption of...
From Intern to Marketing Assistant
When I started at Media Link in October of 2015 I was a Junior, Marketing and Communications major, at Augustana College grateful for a chance to start my new internship. Before working at Media Link, I had not worked in the marketing field. My knowledge of marketing...
An Intern’s Perspective
In the classic movie Good Will Hunting, Will was a kid with a genius level IQ and nothing could get by him. When discussing art on a park bench with his therapist, Michelangelo was brought up. Will would probably know everything about the artist; his artwork,...
Newest Addition to the Team
We proudly announce our newest addition to our Media Link team: Marketing Assistant, Adrian Wille. After years of living in Europe, the United States, and the Middle East, Adrian decided to settle her in the Quad Cities in late 2013. He is a MA graduate with an...
Circulation and Readership
As a (soon to be) college graduate, interning at an advertising agency has been an enlightening experience. One of the bigger takeaways I've had is the different vernacular used by media buyers and those selling media. The two that really stood out to me were...
Reaching an Audience via Social Media
Establishing a connection between your brand and your target audience via social media is becoming more and more challenging due to the growing quantity of platforms and respective flood of posts and information. The goal is to create an exciting post where your...
Native Advertising
According to Copy Blogger, approximately 50% of consumers do not know what native advertising is although 41% of brands are already using it. It's about time to shed light on this topic. Native advertising is sponsored or branded content embedded into print or online...
Super Bowl
The average cost of a thirty second Super Bowl commercial is around $4.5 million, calculating out to an average of $150,000 per second. According to How Stuff Works, in 2011 that same commercial cost $3 million dollars. That actually breaks down to $37.00 per viewer....
What our clients are saying…
V. Miller Consulting Interior Designs & Décor
"This firm is one of the finest to work with and provides the highest quality of marketing options. They have been wonderful to work with!"
Dr. Kevin D. Smith, DPM
"I have used Media Link, Inc services for the past 17 years. I credit Natalie and her team for providing consistent growth to my medical practice. We have used a wide array of advertising media including digital media, social media, television, print media, reputation management, and website development. Media Link has directed us through new advertising trends and is able to work well within an advertising budget. Natalie and her team are polite and professional. Small businesses encounter many challenges, and Media Link, Inc is able to successfully navigate them with you."
Western Illinois University
"Advertising costs change by the minute and Media Link was there to ensure we received not only the highest reach for our money but also the highest engagement and quality of traffic. Advice and access to insights did not cost anything extra. Natalie and her team truly care about the businesses they serve, and it shows in the work that they do."
Eastman House Furniture
"Media Link was a major component of our strategy for success. Media Link’s creativity and willingness to work within our budget made all the difference. Media Link made our goals their goals!"
My Wingman, LLC
"Media Link provided fast, friendly and extremely accurate and useful services. Their knowledge and expertise helped me improve my website, which helped improve my business."
Girl Scouts of Eastern Iowa and Western Illinois
"As a marketing professional, I love working with Media Link! They are responsive to changes and knowledgeable about the latest trends. I appreciate that they do a great job getting to know the client. I highly recommend Media Link for your advertising needs."
Rock Island Arsenal
"I would definitely recommend Media Link to any business who is looking to get a leg up on their competition. Natalie and her team are knowledgeable, thorough, dedicated and professional."
Visit Quad Cities
"I highly recommend Media Link for your strategic planning and placement. Their staff is professional, extremely knowledgeable, and they work with us every step of the way."
WaterPark Car Wash
“Media Link helped us launch a new campaign incorporating venues we’ve never tried before. Their marketing analysis identifies strategic adjustments needed to bring our messaging and marketing efforts in line with our image and target audience, all within the projected budget. We’re pleased with their attention to detail, professionalism and overall quality representation.”
Daniel Stratman
“Having just released my latest CD, ‘Real Life’, I chose Media Link right here in Rock Island to help promote my latest effort. Media Link initiated a marketing strategy, and we began seeing results almost immediately.”
Palmer College of Chiropractic
“I have worked with the Media-Link team for over ten years. They have consistently proven to be knowledgeable and professional.”
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