Media Link, Inc. Blog
Intern Spotlight: Joshua Richardson
*Written by Joshua Richardson Since my first day at Media Link, I only had my background in Sociology to add to the team. I was not familiar with marketing; I knew what it looked like, a few tricks that would work for influencers, but I knew nothing about how to make...
2021 Digital Marketing Predictions
2020 has provided a variety of new digital marketing options like the Spotify, Pandora and Hulu self-serve platforms finally making digital radio and OTT accessible for small and middle-sized businesses. Let’s have a look at a couple of 2021 digital marketing...
What is Reach?
It is rare for an advertising plan to only include a single order, or even several orders all of the same media type. Media Link places a high priority on evaluating a wide spread of options for our clients, so we can offer them more savings. One of the most important...
Remote is not Regression: Leading in a Remote Environment
About the Guest Author Dr. Burl Randolph, Jr., DM, is connecting remotely daily at MyWingman, LLC, a Business Leadership and Management Consulting company in Davenport, Iowa that serves the Quad Cities and the Nation. Dr. Burl is also the author of the Best Selling...
Media Link Software®, Made in Rock Island, Illinois
We invented and developed Media Link Software®, a patented media buying software system, and we have been using this system for 10 years now. We market this product nationally to other advertising agencies and corporate media buyers which over time has made us a...
Marketing in Times of COVID-19
Organizations like the American Marketing Association and the ANA provide a range of useful articles on navigating your marketing efforts around COVID-19. Here are three of our favorites: The New Reality: A Guide to Marketing in a Post-COVID-19 World This guide...
Congratulations Adrian!!
We are proud to announce our own, Adrian Vander Wille, has received his second master’s degree from the University of Oregon this past month. This second Master’s degree is in Sustainable Business Practices . So, what is an MBA in Sustainable Business Practices you...
Digital Radio Advertising
Demand for digital radio services has been growing for years and many advertisers discovered this medium as a valid alternative to terrestrial radio campaigns. The big players in the market are Apple Music, iHeart Media, Pandora, and Spotify. You can directly...
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