Discover how to build a bold, memorable visual identity for your brand. From choosing the right colors and fonts to creating cohesive graphics, stand out with quality branding!
How to Build a Bold Visual Identity with Branding
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Category: Marketing, Advertising, and PR
Know Your ‘Why’
Why are you in business? Why are you pursuing this dream? What are your reasons for being in business, and how are you implementing these reasons into your company’s image? If you can’t answer these questions earnestly, then consider taking a step back and...
Advertising In A Recession
If you’ve been in business for a while, you know how tough things can get in a recession. Though we’re still in the early stages of this economic downturn, it’s best to be prepared for the worst. What does preparing for the worst entail? For some, it’s cutting costs...
What Our Clients Say Matter
"Advertising costs change by the minute and Media Link was there to ensure we received not only the highest reach for our money, but also the highest engagement and quality of traffic,” said Suzi Pritchard, Former Marketing Director of Western Illinois University....
Newsletter Marketing
In a world of ever-changing social media marketing, SEO, and AI, email newsletters almost seem quaint. They’re of a simpler tech era. Do newsletters still have a place in a modern marketing toolkit? Of course! Why Newsletters Are Still Relevant As Forbes reports,...
How Marketing Has Changed Since Y2K
Media Link celebrated its 23rd anniversary this October! To put our years of experience in perspective, do you remember what marketing was like in 2001? Whether it’s a trip down memory lane or something you’re learning about for the first time, allow us to transport you back to the marketing industry of Y2K…
News Tips in Marketing
When a company has positive news, it’s important to share that news with its customer or client base. There are more options for sharing news than ever, and it’s crucial to know your brand, and to know the most effective way to disseminate news for that brand. The...
The Power of Story in Marketing Campaigns
Storytelling in marketing may go back to the earliest days of commerce. There was probably a spear maker in the prehistoric era who could move stacks of spears by regaling audiences with tales of how his spears were used to take down the biggest mastodons and fiercest...
Farewell, Hashtags: Bringing a Human Touch to LinkedIn Engagement
LinkedIn is now phasing out Hashtags and the recent updates are beginning to impact businesses and how they approach drafting posts and articles. LinkedIn did away with its “Creator Mode,” in February 2024. This tool was used to find up to five relevant hashtags in...
The Ultimate Guide to Non-Profit Advertising: Benefits and Overcoming Challenges
What is Non-Profit Advertising? Non-profit advertising, also known as charity advertising, allows non-profits to promote their services and fundraisers. Though it serves as a useful tool for organizations seeking social change, it comes with its own unique set of...
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