Have you ever wondered why we have gained so many government certifications? There are several reasons: Government Contracting The public sector purchases goods and services, just like every other organization. In addition to making sure they get the best...
You might think segmenting and defining your target audience is the most difficult step necessary to implement a successful marketing campaign, but this has changed tremendously when it comes to marketing to a younger audience. Nowadays, figuring out how to...
When people think of marketing firms they think commercials and billboards, but there is so much more beneath the surface that goes unnoticed. To put into perspective what we do as a marketing firm starts at the top with creating our proposals for clients. Our process...
Diversity has been a regular topic at the Oscars, especially since there were only Caucasian acting nominees in both 2015 and 2016 – the first time since 1997. The 2018 Oscars additionally focused on the issue of gender equality and inclusion after Hollywood was hit...
Story telling has become an important element of branding a business and promoting products/services. These stories are often aligned with the firm’s mission and vision statements and therefore create the foundation for external, but also internal, communications. The...
In a move that has sent shockwaves through Hollywood, 21st Century Fox and the Walt Disney Co. have announced a powerhouse merger worth over $52 billion in just stock value with a total value of $66 billion. Disney’s acquisition of Fox lands it access to Fox’s large...
Whether you provide financial assistance, marketing or other services, your business contributes to strengthening the community where you live. So, we have a solid interest in being part of a thriving social and economic environment. Community involvement can...
Websites have become a second store front for most businesses. They provide cheap and easy access to information about your firm and its services/products and can also be an opportunity to contact you immediately either online or by phone. Just as products and...
Digital media platforms are constantly evolving with the goal of meeting the demands of the consumer and keeping them engaged. A new feature may be popular at the beginning of the year, and become irrelevant a few months later. Companies are in never-ending...
“Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017”, tweeted AOL’s Tim Armstrong in confirming the new umbrella company, Oath, will control Verizon’s acquisition of early internet giants Yahoo and AOL. Business Insider was the first to report...
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