The World is changing quickly and organizations like the Global Environment Facility (GEF) are trying to predict and guide these changes in the most sustainable manner. The same should apply to marketers who need to be able to quickly adapt to new environments to stay...
Scientists observe effects like natural disasters and decreasing grain yields caused by unsustainable business practices. According to Maslow, mankind’s basic physiological needs are being threatened – needs that must be satisfied before all else. Businesses actively...
Have you ever wondered why we have gained so many government certifications? There are several reasons: Government Contracting The public sector purchases goods and services, just like every other organization. In addition to making sure they get the best...
You might think segmenting and defining your target audience is the most difficult step necessary to implement a successful marketing campaign, but this has changed tremendously when it comes to marketing to a younger audience. Nowadays, figuring out how to...
When people think of marketing firms they think commercials and billboards, but there is so much more beneath the surface that goes unnoticed. To put into perspective what we do as a marketing firm starts at the top with creating our proposals for clients. Our process...
Diversity has been a regular topic at the Oscars, especially since there were only Caucasian acting nominees in both 2015 and 2016 – the first time since 1997. The 2018 Oscars additionally focused on the issue of gender equality and inclusion after Hollywood was hit...
Story telling has become an important element of branding a business and promoting products/services. These stories are often aligned with the firm’s mission and vision statements and therefore create the foundation for external, but also internal, communications. The...
In a move that has sent shockwaves through Hollywood, 21st Century Fox and the Walt Disney Co. have announced a powerhouse merger worth over $52 billion in just stock value with a total value of $66 billion. Disney’s acquisition of Fox lands it access to Fox’s large...
Media Link Inc. is a strategic marketing solutions firm providing its customers with a creative, yet tactical approach to their individual marketing needs.
Copyright © 2025 Media Link Inc. | All Rights Reserved.