Category: Marketing, Advertising, and PR

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) focuses on making sure people who are looking for your goods and services online will find and explore your website. This primarily works though Search Engines such as Google, Bing and Yahoo. This is basically a match-making process....

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Benefits of Multi-media Campaigns

Diversified marketing and advertising campaigns are vital to an organization’s success. The coined phrase “Don’t put all of your eggs in one basket” holds very true when marketing an organization’s business.   A business should diversify marketing efforts to multiple...

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Marketing ABC’s for Small Businesses

When selling a product or service, marketing is the center point of success. From well established companies to start-ups, marketing helps you find your brand identity and establish yourself in the marketplace. There are several basic marketing strategies businesses...

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Brand Architecture

An organization's brand architecture matters. It organizes the relationship between main and sub-brands and determines the perception and reputation of each product and service provided. Let's take Audi, Bugatti, Porsche and Lamborghini. There is no doubt these brands...

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Google Partner Program

Media Link, Inc. is a proud Google Partner, but what exactly does this mean? To join the Google Partners program, companies and their staff must demonstrate specific skills and capacities: - Pass Google AdWords tests and get certified - Meet AdWords minimum spend...

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Networking

Networking The internet made it possible to establish a rich net of connections all across the globe. According to the six degrees of separation, we only need a couple of people who know someone who know someone to be linked to any person on this globe. Being linked...

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The Political Window

I know it feels like the general election is just around the corner, but did you know the Political Window in our area doesn’t officially start until September?  With all of these political and issue orientated ads already hitting the airwaves, businesses in our area...

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Customer Service in a Digital World

We touched on customer service in one of our blogs a while back, and we would like to use this opportunity to share a new emerging form of customer service with you. The number of social media users is continuously increasing and at the same rate, their behavior is...

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Media Link Inc. is a strategic marketing solutions firm providing its customers with a creative, yet tactical approach to their individual marketing needs.

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