As a (soon to be) college graduate, interning at an advertising agency has been an enlightening experience. One of the bigger takeaways I've had is the different vernacular used by media buyers and those selling media. The two that really stood out to me were...
Establishing a connection between your brand and your target audience via social media is becoming more and more challenging due to the growing quantity of platforms and respective flood of posts and information. The goal is to create an exciting post where your...
According to Copy Blogger, approximately 50% of consumers do not know what native advertising is although 41% of brands are already using it. It's about time to shed light on this topic. Native advertising is sponsored or branded content embedded into print or online...
The average cost of a thirty second Super Bowl commercial is around $4.5 million, calculating out to an average of $150,000 per second. According to How Stuff Works, in 2011 that same commercial cost $3 million dollars. That actually breaks down to $37.00 per viewer....
We wanted to see what companies have been considered the top five best marketed companies in the world. In an article in Forbes Magazine they went beyond the traditional top five, and dug deeper into five newer and more innovative players. Forbes listed Dell Computer,...
As business owners; it isn't anything new to have a "plan". You plan what you will need to order next for inventory and/or supplies to create your product. You plan out your employee schedule in advance to ensure your productivity is covered. You even plan pricing,...
One of the first things to remember is just as with any form of marketing; timing can play a big role in success. Try to share your social media posts at the best times possible. Recent studies have not confirmed exact times that are optimal for posting, but there is...
Picture this: John has just landed his first introductory meeting with a potential client he has been prospecting for nearly six months now. This client could potentially tip the revenue scales to a significant level, as well as bring to the table a generous amount of...
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