Media Link, Inc. Blog
Searching for Meaning – Corporate Social Responsibility
The times of "being in it for the money" are over. People are now looking for more than high salaries - people are looking for meaning in what they do. The term describing this movement is corporate social responsibility, often referred to as CSR. Many large...
Customer Service in a Digital World
We touched on customer service in one of our blogs a while back, and we would like to use this opportunity to share a new emerging form of customer service with you. The number of social media users is continuously increasing and at the same rate, their behavior is...
International Marketing
With globalization, companies need to adjust their marketing strategies as new challenges emerge. One major challenge is adapting to local cultures. This is of special importance when firms operate in countries culturally distant from their home country. This post...
The Rate of Return
Marketing agencies are frequently confronted with questions regarding the rate of return (ROI) of our service. People are used to investing a set amount of funds on the stock market and receiving a clear cut ROI statement at the end of a specified period. There is...
Focus Groups
Effective and efficient marketing and advertising is impossible without having detailed information about your target demographic. There are a number of ways to gain insight about people's attitudes and preferences: two of the most common approaches are surveys (a...
Branding and Communications
Marketing defines who you are and how you present yourself to potential customers. One of the most important elements of a successful marketing strategy is branding. Branding is the long-term process of creating an experience tied to your company and consumption of...
From Intern to Marketing Assistant
When I started at Media Link in October of 2015 I was a Junior, Marketing and Communications major, at Augustana College grateful for a chance to start my new internship. Before working at Media Link, I had not worked in the marketing field. My knowledge of marketing...
An Intern’s Perspective
In the classic movie Good Will Hunting, Will was a kid with a genius level IQ and nothing could get by him. When discussing art on a park bench with his therapist, Michelangelo was brought up. Will would probably know everything about the artist; his artwork,...
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