Media Link, Inc. Blog
Customer Service in a Digital World
We touched on customer service in one of our blogs a while back, and we would like to use this opportunity to share a new emerging form of customer service with you. The number of social media users is continuously increasing and at the same rate, their behavior is...
International Marketing
With globalization, companies need to adjust their marketing strategies as new challenges emerge. One major challenge is adapting to local cultures. This is of special importance when firms operate in countries culturally distant from their home country. This post...
The Rate of Return
Marketing agencies are frequently confronted with questions regarding the rate of return (ROI) of our service. People are used to investing a set amount of funds on the stock market and receiving a clear cut ROI statement at the end of a specified period. There is...
Focus Groups
Effective and efficient marketing and advertising is impossible without having detailed information about your target demographic. There are a number of ways to gain insight about people's attitudes and preferences: two of the most common approaches are surveys (a...
Branding and Communications
Marketing defines who you are and how you present yourself to potential customers. One of the most important elements of a successful marketing strategy is branding. Branding is the long-term process of creating an experience tied to your company and consumption of...
From Intern to Marketing Assistant
When I started at Media Link in October of 2015 I was a Junior, Marketing and Communications major, at Augustana College grateful for a chance to start my new internship. Before working at Media Link, I had not worked in the marketing field. My knowledge of marketing...
An Intern’s Perspective
In the classic movie Good Will Hunting, Will was a kid with a genius level IQ and nothing could get by him. When discussing art on a park bench with his therapist, Michelangelo was brought up. Will would probably know everything about the artist; his artwork,...
Newest Addition to the Team
We proudly announce our newest addition to our Media Link team: Marketing Assistant, Adrian Wille. After years of living in Europe, the United States, and the Middle East, Adrian decided to settle her in the Quad Cities in late 2013. He is a MA graduate with an...
Circulation and Readership
As a (soon to be) college graduate, interning at an advertising agency has been an enlightening experience. One of the bigger takeaways I've had is the different vernacular used by media buyers and those selling media. The two that really stood out to me were...
Reaching an Audience via Social Media
Establishing a connection between your brand and your target audience via social media is becoming more and more challenging due to the growing quantity of platforms and respective flood of posts and information. The goal is to create an exciting post where your...
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