Media Link, Inc. Blog
Digital Consumerism
The Internet has played a vital role in changing the way businesses adapt to changing consumer preferences and how they retain customers. In the age of digital advertising, online shopping, and online reviews, having a strong digital presence is essential to...
Transparency Matters
Transparency can mean many things. A business may reveal their products’ supply chain, employees’ salaries, environmental impact reports, or the reasoning behind certain ingredients and charges. These disclosures have become crucial elements for consumer...
The Future is Now
The World is changing quickly and organizations like the Global Environment Facility (GEF) are trying to predict and guide these changes in the most sustainable manner. The same should apply to marketers who need to be able to quickly adapt to new environments to stay...
Corporate Sustainability: the new competitive advantage?
Scientists observe effects like natural disasters and decreasing grain yields caused by unsustainable business practices. According to Maslow, mankind’s basic physiological needs are being threatened – needs that must be satisfied before all else. Businesses actively...
Welcome, Haley!
Haley Ruch has joined the Media Link family as a Marketing Assistant. She is currently working towards her bachelor’s degree in International Business, Marketing, Economics and French at Augustana College. Haley has been involved with numerous Augustana campus...
Government Contracting – Well Worth the Effort
Have you ever wondered why we have gained so many government certifications? There are several reasons: Government Contracting The public sector purchases goods and services, just like every other organization. In addition to making sure they get the best...
There’s A New Kid on the Block!
We first brought Gabriel on as an intern a little over a year ago where he quickly showed a penchant for humor and writing. Starting with just a few social media posts and blogs for clients, Gabriel quickly began writing full scripts for our clients’ radio and TV...
The Unreachable Generation
You might think segmenting and defining your target audience is the most difficult step necessary to implement a successful marketing campaign, but this has changed tremendously when it comes to marketing to a younger audience. Nowadays, figuring out how to...
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