Media Link, Inc. Blog
Net(-)working
We all know it’s crucial to foster relationships in and out of the office. Reach out and make connections with people in different fields, so you can take advantage of anything that comes up. But don’t forget the digital realm. Dig up old LinkedIn posts and polish...
Introduction to Photography Marketing
There are endless steps you can take to improve your career in photography marketing. The first step you should consider is figuring out what kind of photography you lean towards. What kind of pictures do you enjoy taking and what kind of subjects do you think you are...
Marketing Consultant Position
Mission of this Position: To recruit and manage long term relationships with organizations in need of detailed marketing and communications support either through the services of a full-service advertising agency or through the use of Media Link’s media...
The Art of Sports Marketing
Marketing for a sports team is a very different animal than marketing many more conventional products. Sports marketers still use media like radio, TV and social media to reach their target audiences, but their goals and messaging is rarely what would be considered a...
Happy 4th Anniversary, Adrian!
Our Senior Marketing Consultant, Adrian Vander Wille, is celebrating his 4th anniversary with Media Link! Much has happened since he started, so we wanted to look back at a couple of moments: As a social person, Adrian enjoyed attending numerous networking, industry...
6 Tips to Marketing Musicians
Marketing musicians and their music can be tricky because the consumer decision making process tends to be inverted when looking for new music. Traditional decision making starts with a need and ends with a specific product being chosen. In music, most fans already...
Digital Consumerism
The Internet has played a vital role in changing the way businesses adapt to changing consumer preferences and how they retain customers. In the age of digital advertising, online shopping, and online reviews, having a strong digital presence is essential to...
Transparency Matters
Transparency can mean many things. A business may reveal their products’ supply chain, employees’ salaries, environmental impact reports, or the reasoning behind certain ingredients and charges. These disclosures have become crucial elements for consumer...
The Future is Now
The World is changing quickly and organizations like the Global Environment Facility (GEF) are trying to predict and guide these changes in the most sustainable manner. The same should apply to marketers who need to be able to quickly adapt to new environments to stay...
Corporate Sustainability: the new competitive advantage?
Scientists observe effects like natural disasters and decreasing grain yields caused by unsustainable business practices. According to Maslow, mankind’s basic physiological needs are being threatened – needs that must be satisfied before all else. Businesses actively...
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