These days there are so many ways to advertise. There are the more traditional routes, TV, radio, newspaper and billboards. Then there are the newer additions such as car/bus vinyl wraps and signs, digital/online and text messages. Account reps for each advertising medium come calling, touting their method as the best based on their statistics.
With so many choices, it’s difficult to determine what is best for your business. While it may be tempting to want to DIY in advertising rather than paying an agency, it is important to consider the extra costs you may be spending on an advertising buy that gets little or no results. Trial and error to determine what works may also be adding more expense than you were anticipating.
Using a well-qualified and experienced agency can save money long-term. As an added bonus, an agency can take all of those sales calls for you, leaving you free to do the important work of tending to your business.
One of our staff members saw a post on a friend’s timeline that commented on the service of a local business. The status update remarked about how nice it was to be recognized, warmly welcomed, asked about family members who weren’t on the shopping trip and then thanked for their business.
The same staff member also witnessed an interaction at a local grocery store. A customer walked up to a busy customer service counter and stood there while a couple of difficult transactions were handled. The employees behind the counter could have easily glanced up, made eye-contact and apologized for the wait. Instead, they never acknowledged the customer. After several minutes, he turned on his heel and walked out of the store.
The human element is something that can’t be bought like radio ads or billboards. Make sure your company doesn’t overlook the proper hiring and training of those employees who interact most with your customers. A company can spend thousands or millions of dollars on self-promotion, but ultimately, the customer experience will increase or decrease your sales.
Our ad agency began in 2001 and we have used a few different media planning software systems along the way. We found those systems to be lacking in a number of ways. We found ourselves creating work-arounds to get the results we needed to make accurate media buys. These systems were also upwards of $10,000 a year for a license. In 2009 we began the process of planning and developing the launch of our own media buying software. In the fall of 2011 we made that plan a reality and Media Link Software was launched nationally. We currently sell affordable licenses of this software to other advertising agencies across the country.
Media Link Software developer, Natalie Linville-Mass, has expertise and knowledge acquired from having been in the media field for more than 25 years. Prior to opening her business, she worked throughout the Midwest in radio and television stations holding positions like commercial producer, DJ, reporter, editor, producer and account executive. Because of this background, she was able to develop our software based on the knowledge of both a media company and an agency point of view.
Media Link Software offers live web-based demonstrations of the cloud-based system free of charge. To schedule your demo, contact Courtney at (207) 212-5465 today!
The holidays are behind us and 2014 is already out of the gates and running. What will you do with your business to make the change you’ve always wanted, to hire that additional person you need or to bring your marketing efforts in line with the caliber of the rest of your business? We’ve stepped outside of our comfort zones and made some staff readjustments here at Media Link and we wanted you to know. In an effort to use our employees’ talents more wisely; we’ve divided the tasks up a bit differently.
Courtney Boothe will continue to be the first person you see when you step into our office, but now she’s also taking the lead in Media Link Software sales and service. Laura Van Barg continues to be our Government liaison and now will also help us with Public Relations and copywriting tasks, including traditional, digital and social media content creation. Both Courtney and Laura will continue manage their own Media Link accounts as well.
We think we will be better poised to serve our clients with our realigned staff duties for the coming year and beyond. Contact us today to find out how you can break through your road blocks in 2014!