Why we developed our own media buying software

Our ad agency began in 2001 and we have used a few different media planning software systems along the way. We found those systems to be lacking in a number of ways. We found ourselves creating work-arounds to get the results we needed to make accurate media buys. These systems were also upwards of $10,000 a year for a license. In 2009 we began the process of planning and developing the launch of our own media buying software. In the fall of 2011 we made that plan a reality and Media Link Software was launched nationally. We currently sell affordable licenses of this software to other advertising agencies across the country.

Media Link Software developer, Natalie Linville-Mass, has expertise and knowledge acquired from having been in the media field for more than 25 years. Prior to opening her business, she worked throughout the Midwest in radio and television stations holding positions like commercial producer, DJ, reporter, editor, producer and account executive. Because of this background, she was able to develop our software based on the knowledge of both a media company and an agency point of view.

Media Link Software offers live web-based demonstrations of the cloud-based system free of charge. To schedule your demo, contact Courtney at (207) 212-5465 today!

New Year’s News

The holidays are behind us and 2014 is already out of the gates and running. What will you do with your business to make the change you’ve always wanted, to hire that additional person you need or to bring your marketing efforts in line with the caliber of the rest of your business? We’ve stepped outside of our comfort zones and made some staff readjustments here at Media Link and we wanted you to know. In an effort to use our employees’ talents more wisely; we’ve divided the tasks up a bit differently.

Courtney Boothe will continue to be the first person you see when you step into our office, but now she’s also taking the lead in Media Link Software sales and service. Laura Van Barg continues to be our Government liaison and now will also help us with Public Relations and copywriting tasks, including traditional, digital and social media content creation. Both Courtney and Laura will continue manage their own Media Link accounts as well.

We think we will be better poised to serve our clients with our realigned staff duties for the coming year and beyond. Contact us today to find out how you can break through your road blocks in 2014!