Generation Z is the most diverse and egalitarian group of Americans we have ever seen. Many established marketing strategies will have to be adjusted accordingly. Companies need to decide whether they take a stand on social and environmental issues, because this...
There are plenty of 2020 predictions for the marketing industry, so we took a moment to weed through industry insiders’ comments. Here are our top 3 picks: Digital Marketer Digital Marketer provides 17 predictions from 17 industry experts. Videos will remain crucial...
We all know it’s crucial to foster relationships in and out of the office. Reach out and make connections with people in different fields, so you can take advantage of anything that comes up. But don’t forget the digital realm. Dig up old LinkedIn posts and polish...
There are endless steps you can take to improve your career in photography marketing. The first step you should consider is figuring out what kind of photography you lean towards. What kind of pictures do you enjoy taking and what kind of subjects do you think you are...
Marketing for a sports team is a very different animal than marketing many more conventional products. Sports marketers still use media like radio, TV and social media to reach their target audiences, but their goals and messaging is rarely what would be considered a...
The Internet has played a vital role in changing the way businesses adapt to changing consumer preferences and how they retain customers. In the age of digital advertising, online shopping, and online reviews, having a strong digital presence is essential to...
Transparency can mean many things. A business may reveal their products’ supply chain, employees’ salaries, environmental impact reports, or the reasoning behind certain ingredients and charges. These disclosures have become crucial elements for consumer...
The World is changing quickly and organizations like the Global Environment Facility (GEF) are trying to predict and guide these changes in the most sustainable manner. The same should apply to marketers who need to be able to quickly adapt to new environments to stay...
Scientists observe effects like natural disasters and decreasing grain yields caused by unsustainable business practices. According to Maslow, mankind’s basic physiological needs are being threatened – needs that must be satisfied before all else. Businesses actively...
Have you ever wondered why we have gained so many government certifications? There are several reasons: Government Contracting The public sector purchases goods and services, just like every other organization. In addition to making sure they get the best...
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