One of the most wonderful things about working in marketing and advertising is the opportunity to continually learn new things as you get to know your clients and their businesses. At Media Link, we find it helps to be genuinely curious, whether it’s a business that’s completely new to you or a type of business you’ve been marketing for years.
Even the same types of businesses will benefit from curiosity in marketing. Two cupcake shops may have completely different marketing needs, depending on what kinds of cupcakes they make, their core customers, and where they are located. Curiosity will lead to finding the best individual solutions for each client. As Walt Disney said, “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
Obviously from a client perspective, it helps to have a curious team behind your marketing strategy. Yet for those of us who work in marketing, it also makes our lives richer and more interesting. We can learn about the needs of a cupcake shop one day, and then learn all about a unique metal-smithing business the next day.
As Media Link President, Natalie Linville-Mass said about the future of marketing in a 2021 interview, “This evolution is far from over. Our crew continues to learn as each new technology and communications company emerges. Who knows what the next 20 years will bring?” Curiosity and a love of learning is key to staying on top of trends, seeing the future, and connecting with your client’s needs.
Curiosity is also a virtue that keeps marketers learning new trends and coming up with new marketing ideas. Online marketing was virtually non-existent 20 years ago. As Natalie said, we don’t know what the future will bring, but we’re sure curious to find out.