One of the first things to remember is just as with any form of marketing; timing can play a big role in success. Â Try to share your social media posts at the best times possible. Recent studies have not confirmed exact times that are optimal for posting, but there is...
Category: Marketing, Advertising, and PR
Second Impressions
Picture this: John has just landed his first introductory meeting with a potential client he has been prospecting for nearly six months now. This client could potentially tip the revenue scales to a significant level, as well as bring to the table a generous amount of...
5 Deadliest Sins of Marketing
We all want to make our mark in business, and to make sure our business gets noticed. But what makes a successful message, and what is really "too much"? One very notable publication addresses these issues; and here is our highlight of that article. INC. Magazine...
Eliminating the confusion of advertising options
These days there are so many ways to advertise. There are the more traditional routes, TV, radio, newspaper and billboards. Then there are the newer additions such as car/bus vinyl wraps and signs, digital/online and text messages. Account reps for each advertising...
Customer Service
One of our staff members saw a post on a friend's timeline that commented on the service of a local business. The status update remarked about how nice it was to be recognized, warmly welcomed, asked about family members who weren't on the shopping trip and then...
Why we developed our own media buying software
Our ad agency began in 2001 and we have used a few different media planning software systems along the way. We found those systems to be lacking in a number of ways. We found ourselves creating work-arounds to get the results we needed to make accurate media buys....
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