An organization's brand architecture matters. It organizes the relationship between main and sub-brands and determines the perception and reputation of each product and service provided. Let's take Audi, Bugatti, Porsche and Lamborghini. There is no doubt these brands...
Media Link, Inc. is a proud Google Partner, but what exactly does this mean? To join the Google Partners program, companies and their staff must demonstrate specific skills and capacities: - Pass Google AdWords tests and get certified - Meet AdWords minimum spend...
Here at Media Link, Inc. we take pride in the wide range of assets we offer our clients within our agency. These include, but are not limited to; communications, marketing, and public relations. This allows us to expand our services to include media outreach for our...
Networking The internet made it possible to establish a rich net of connections all across the globe. According to the six degrees of separation, we only need a couple of people who know someone who know someone to be linked to any person on this globe. Being linked...
I know it feels like the general election is just around the corner, but did you know the Political Window in our area doesn’t officially start until September? With all of these political and issue orientated ads already hitting the airwaves, businesses in our area...
The times of "being in it for the money" are over. People are now looking for more than high salaries - people are looking for meaning in what they do. The term describing this movement is corporate social responsibility, often referred to as CSR. Many large...
We touched on customer service in one of our blogs a while back, and we would like to use this opportunity to share a new emerging form of customer service with you. The number of social media users is continuously increasing and at the same rate, their behavior is...
With globalization, companies need to adjust their marketing strategies as new challenges emerge. One major challenge is adapting to local cultures. This is of special importance when firms operate in countries culturally distant from their home country. This post...
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