Category: Marketing, Advertising, and PR

To blog or not to blog?

With apologies to Hamlet: To blog, or not to blog, that is the question: Whether ’tis nobler for the business to publish The musings and insights of one’s expertise Or to put one’s marketing efforts into a sea of hashtags On social media, and let the blog slip idly by...

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How Much Should I Spend on Marketing?

A fundamental question asked by every business owner is “How much should I be spending on marketing and advertising?” The answer is of course: It Depends. If you are talking to an advertising agency, then you have already recognized the need for an expert evaluation...

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2021 Digital Marketing Predictions

2020 has provided a variety of new digital marketing options like the Spotify, Pandora and Hulu self-serve platforms finally making digital radio and OTT accessible for small and middle-sized businesses. Let’s have a look at a couple of 2021 digital marketing...

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Marketing in Times of COVID-19

Organizations like the American Marketing Association and the ANA provide a range of useful articles on navigating your marketing efforts around COVID-19. Here are three of our favorites:   The New Reality: A Guide to Marketing in a Post-COVID-19 World This guide...

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Digital Radio Advertising

Demand for digital radio services has been growing for years and many advertisers discovered this medium as a valid alternative to terrestrial radio campaigns. The big players in the market are Apple Music, iHeart Media, Pandora, and Spotify. You can directly...

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