When I first started my internship at Media Link, I wasn’t sure what to expect. It has been my first step into the professional world, and I was a little uncertain at first. Now that I have been working with Natalie and the team over the last few months, I feel that I...
When we think of Branding, we usually thinking of Brands in Business. However, it’s just as important to think about your personal brand and how it may be tied to your business’ brand. The concept of intermingling the personal brand with the business brand goes back...
We are a boutique agency. It is the business we know and love. Certainly, there are advantages to big agencies for certain clients. If you own, say, Ford Motor Company, you have a lot more marketing and advertising needs than an in-house team and boutique agency can...
As Whitney Houston once sang, “I believe the children are our future, teach them well and let them lead the way.” Whitney released that song 36 years ago, and many of the children she was singing about then now have their own children who are the future. That’s how...
With apologies to Hamlet: To blog, or not to blog, that is the question: Whether ’tis nobler for the business to publish The musings and insights of one’s expertise Or to put one’s marketing efforts into a sea of hashtags On social media, and let the blog slip idly by...
One of the most wonderful things about working in marketing and advertising is the opportunity to continually learn new things as you get to know your clients and their businesses. At Media Link, we find it helps to be genuinely curious, whether it’s a business that’s...
Time flies! It is hard to believe it’s been 20 years since Natalie Linville-Mass founded Media Link. She began the agency because she believed there was a need for a different way of serving clients. Linville-Mass wanted to rethink the relationship between agency and...
A fundamental question asked by every business owner is “How much should I be spending on marketing and advertising?” The answer is of course: It Depends. If you are talking to an advertising agency, then you have already recognized the need for an expert evaluation...
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