Category: Marketing, Advertising, and PR

To blog or not to blog?

With apologies to Hamlet: To blog, or not to blog, that is the question: Whether ’tis nobler for the business to publish The musings and insights of one’s expertise Or to put one’s marketing efforts into a sea of hashtags On social media, and let the blog slip idly by...

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How Much Should I Spend on Marketing?

A fundamental question asked by every business owner is “How much should I be spending on marketing and advertising?” The answer is of course: It Depends. If you are talking to an advertising agency, then you have already recognized the need for an expert evaluation...

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