In today's digital age, having a strong online presence is paramount to your business' survival and success. A strong footprint online adds legitimacy to your business and allows current and potential customers and clients to find you when they need you. It is crucial...
Category: Marketing, Advertising, and PR
What to Consider in a Marketing Budget in 2023
It’s fair to say most businesses have been through the ringer the past couple of years. We’ve gone through a global pandemic, have supply chain issues, and experienced incredible changes to the workforce. When times are uncertain, it’s natural for businesses to look...
The Next Generation of Media Link!
As a company with 20 years under the belt, Media Link has gone through many reincarnations, developments, and updates. President, Natalie Linville-Mass, knows the importance of staying up-to-date and flexible in the competitive world of advertising; the need to make...
What I have learned in my Media Link internship so far, by Peri Berg
When I first started my internship at Media Link, I wasn’t sure what to expect. It has been my first step into the professional world, and I was a little uncertain at first. Now that I have been working with Natalie and the team over the last few months, I feel that I...
Your Personal Brand and Your Business Brand
When we think of Branding, we usually thinking of Brands in Business. However, it’s just as important to think about your personal brand and how it may be tied to your business’ brand. The concept of intermingling the personal brand with the business brand goes back...
Mammoths vs Boutiques, Which is Right for You?
We are a boutique agency. It is the business we know and love. Certainly, there are advantages to big agencies for certain clients. If you own, say, Ford Motor Company, you have a lot more marketing and advertising needs than an in-house team and boutique agency can...
Careers in Digital Media for the Leaders of the Future
As Whitney Houston once sang, “I believe the children are our future, teach them well and let them lead the way.” Whitney released that song 36 years ago, and many of the children she was singing about then now have their own children who are the future. That’s how...
To blog or not to blog?
With apologies to Hamlet: To blog, or not to blog, that is the question: Whether ’tis nobler for the business to publish The musings and insights of one’s expertise Or to put one’s marketing efforts into a sea of hashtags On social media, and let the blog slip idly by...
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