As a company with 20 years under the belt, Media Link has gone through many reincarnations, developments, and updates. President, Natalie Linville-Mass, knows the importance of staying up-to-date and flexible in the competitive world of advertising; the need to make changes are constant and necessary to move forward. Our most recent developments began all the way back in 2020 and we are now getting a new look to go along with them!
In 2020, Media Link began developing a new logo and a change in our advertising emphasis to grow into the new marketing landscape. Though the progress was halted shortly into the process, due to the COVID-19 pandemic, internal changes were still underway. Since COVID the world of marketing has changed drastically. Media Link noticed the importance of curating a meaningful digital presence for all of our customers. This change caused a transition which stressed the value of a strategized digital footprint. Since the world moved online during the lockdown an online presence became the most important marketing tool of them all. This sparked Media Link’s most recent evolution.
The Media Link logo has changed to better represent the work we do. The circles represent different media outlets such as news outlets, branding, websites, digital advertising, social media, broadcast, out-of-home, publications, and all with Media Link connecting them together to fit our customer’s specific needs. This exemplifies the way Media Link is able to customize our approach to suit the needs and goals of any business. Because we are interconnected, we can formulate a unique strategy for each customer. All the components work together towards the same means. “We are a link to all of the different media out there. Not just the media, but also all the different marketing connections.” We bring these pieces together to create a clear and productive strategy.
The green and blue colors have stayed the same. They reflect the transparent, clean, and vibrant environment we have at Media Link. The new website also has pops of orange to pay homage to our own Media Link Software, now in the marketing industry for over 10 years!
Altogether, the new logo brings a fresh face to the fresh approach we have already implemented. This update will not be our last! President, Natalie Linville-Mass, says, “With the fast-paced nature of our field, there is going to continue to be updates, upgrades, and changes. It’s important we stay ahead of what’s coming and make the necessary updates with our business at any particular time.” As a marketing agency, we understand the significance of keeping up with this dynamic media landscape. We are excited to share our new look and strategies with everyone and can’t wait to see what will come next!