We invented and developed Media Link Software®, a patented media buying software system, and we have been using this system for 10 years now. We market this product nationally to other advertising agencies and corporate media buyers which over time has made us a consultant to other marketing professionals.
According to Nielsen Media Research, our web-based software marks the first time an advertising firm created a user-designed platform for media buying. Media Link Software® represents a cutting-edge change from the systems now leading the market and incorporates Nielsen TV and Radio subscriptions to more accurately project ratings and provide a more thorough and easier negotiation process.
Our technology is based on a process developed by our founder, Natalie Linville-Mass, who makes a science out of media-buying by removing much of the guess work. This platform allows you to compare different types of media options side by side and gives you a more thorough look at all the proposals in front of you for a given campaign. Media Link Software’s® ease-of-use and web-based functionality simplifies the process of tracking complex flights of media in multiple markets. It is vital to buy the right mix of media to achieve your overall goals of reach, frequency, cost per point/cost per thousand, etc.
Complicated campaigns can also be cumbersome to track. If this part of the process is not done properly, the result is a chance of missing commercials which did not run where you ordered them to run. So, our system automates the process of planning, tracking and follow–through on media buys and makes post-buy analysis possible for all clients, regardless of their size. This means significant savings to our clients and the assurance you will get exactly what you order.
Learn more about Media Link Software® here.