Tag: Digital Marketing

2021 Digital Marketing Predictions

2020 has provided a variety of new digital marketing options like the Spotify, Pandora and Hulu self-serve platforms finally making digital radio and OTT accessible for small and middle-sized businesses. Let’s have a look at a couple of 2021 digital marketing...

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Digital Radio Advertising

Demand for digital radio services has been growing for years and many advertisers discovered this medium as a valid alternative to terrestrial radio campaigns. The big players in the market are Apple Music, iHeart Media, Pandora, and Spotify. You can directly...

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2020 Marketing Predictions

There are plenty of 2020 predictions for the marketing industry, so we took a moment to weed through industry insiders’ comments. Here are our top 3 picks: Digital Marketer Digital Marketer provides 17 predictions from 17 industry experts. Videos will remain crucial...

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Digital Consumerism

The Internet has played a vital role in changing the way businesses adapt to changing consumer preferences and how they retain customers. In the age of digital advertising, online shopping, and online reviews, having a strong digital presence is essential to...

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Industry News: Oath

“Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017”, tweeted AOL’s Tim Armstrong in confirming the new umbrella company, Oath, will control Verizon’s acquisition of early internet giants Yahoo and AOL. Business Insider was the first to report...

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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) focuses on making sure people who are looking for your goods and services online will find and explore your website. This primarily works though Search Engines such as Google, Bing and Yahoo. This is basically a match-making process....

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Marketing ABC’s for Small Businesses

When selling a product or service, marketing is the center point of success. From well established companies to start-ups, marketing helps you find your brand identity and establish yourself in the marketplace. There are several basic marketing strategies businesses...

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Google Partner Program

Media Link, Inc. is a proud Google Partner, but what exactly does this mean? To join the Google Partners program, companies and their staff must demonstrate specific skills and capacities: - Pass Google AdWords tests and get certified - Meet AdWords minimum spend...

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