LinkedIn is now phasing out Hashtags and the recent updates are beginning to impact businesses and how they approach drafting posts and articles. LinkedIn did away with its “Creator Mode,” in February 2024. This tool was used to find up to five relevant hashtags in...
Our Senior Marketing Consultant, Adrian Vander Wille, participated in a Quad Cities Chamber of Commerce webinar series for small business owners. His presentation “Promoting Your Business During COVID-19” introduced a 5-step process for business owners to act...
There are plenty of 2020 predictions for the marketing industry, so we took a moment to weed through industry insiders’ comments. Here are our top 3 picks: Digital Marketer Digital Marketer provides 17 predictions from 17 industry experts. Videos will remain crucial...
Marketing musicians and their music can be tricky because the consumer decision making process tends to be inverted when looking for new music. Traditional decision making starts with a need and ends with a specific product being chosen. In music, most fans already...
Story telling has become an important element of branding a business and promoting products/services. These stories are often aligned with the firm’s mission and vision statements and therefore create the foundation for external, but also internal, communications. The...
When selling a product or service, marketing is the center point of success. From well established companies to start-ups, marketing helps you find your brand identity and establish yourself in the marketplace. There are several basic marketing strategies businesses...
We touched on customer service in one of our blogs a while back, and we would like to use this opportunity to share a new emerging form of customer service with you. The number of social media users is continuously increasing and at the same rate, their behavior is...
Marketing agencies are frequently confronted with questions regarding the rate of return (ROI) of our service. People are used to investing a set amount of funds on the stock market and receiving a clear cut ROI statement at the end of a specified period. There is...
Establishing a connection between your brand and your target audience via social media is becoming more and more challenging due to the growing quantity of platforms and respective flood of posts and information. The goal is to create an exciting post where your...
One of the first things to remember is just as with any form of marketing; timing can play a big role in success. Try to share your social media posts at the best times possible. Recent studies have not confirmed exact times that are optimal for posting, but there is...
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