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Net(-)working

We all know it’s crucial to foster relationships in and out of the office. Reach out and make connections with people in different fields, so you can take advantage of anything that comes up.

But don’t forget the digital realm. Dig up old LinkedIn posts and polish them up before reposting them to be more relevant to today’s standards. This way, you are using content you are already know, which they may have missed when you posted it a couple years ago.

Live text chats have increased in popularity. Larger businesses profit from setting up a live chat option on their website, so customers can instantly get in touch.

Google your key words into a search engine and see the top results. If they aren’t competitors of yours, then reach out and try to strike a deal with them to put your information on their site. This way you are indirectly on the first page of search results, which will greatly increase your exposure.

Pay close attention to how users interact with your website and react to the results you find. Always keep updating your site and listen to what your users are asking, because they’re the ones you want to keep happy.

Hosting webinars is increasingly popular. The more focused a webinar, the more relevant it will be for your clients/customers to log in to listen and interact. Another video-based tactic is vlogging, or video blogging.

If you notice your customers showing an interest in your articles, then don’t ignore them. Respond to comments and thank them for contributing. Consider writing an e-book, if you have a good amount of complementary copy available.

Its common knowledge social media is one of the largest driving forces for companies, but don’t just use the most well-known sites. Consider expanding to sites like reddit and others with great online communities.

Last consider adding a “call to action” or CTA to your site.  This tool leaves spots all over your site to encourage users to act. You could offer your e-book as a download.