Generation Z is the most diverse and egalitarian group of Americans we have ever seen. Many established marketing strategies will have to be adjusted accordingly. Companies need to decide whether they take a stand on social and environmental issues, because this...
Story telling has become an important element of branding a business and promoting products/services. These stories are often aligned with the firm’s mission and vision statements and therefore create the foundation for external, but also internal, communications. The...
Whether you provide financial assistance, marketing or other services, your business contributes to strengthening the community where you live. So, we have a solid interest in being part of a thriving social and economic environment. Community involvement can...
When selling a product or service, marketing is the center point of success. From well established companies to start-ups, marketing helps you find your brand identity and establish yourself in the marketplace. There are several basic marketing strategies businesses...
An organization's brand architecture matters. It organizes the relationship between main and sub-brands and determines the perception and reputation of each product and service provided. Let's take Audi, Bugatti, Porsche and Lamborghini. There is no doubt these brands...
Here at Media Link, Inc. we take pride in the wide range of assets we offer our clients within our agency. These include, but are not limited to; communications, marketing, and public relations. This allows us to expand our services to include media outreach for our...
Networking The internet made it possible to establish a rich net of connections all across the globe. According to the six degrees of separation, we only need a couple of people who know someone who know someone to be linked to any person on this globe. Being linked...
The times of "being in it for the money" are over. People are now looking for more than high salaries - people are looking for meaning in what they do. The term describing this movement is corporate social responsibility, often referred to as CSR. Many large...
With globalization, companies need to adjust their marketing strategies as new challenges emerge. One major challenge is adapting to local cultures. This is of special importance when firms operate in countries culturally distant from their home country. This post...
Marketing defines who you are and how you present yourself to potential customers. One of the most important elements of a successful marketing strategy is branding. Branding is the long-term process of creating an experience tied to your company and consumption of...
Copyright © 2022 Media Link Inc. | All Rights Reserved.