Tag: Public Relations

The Best a Man Can Get

Generation Z is the most diverse and egalitarian group of Americans we have ever seen. Many established marketing strategies will have to be adjusted accordingly. Companies need to decide whether they take a stand on social and environmental issues, because this...

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Signature Stories

Story telling has become an important element of branding a business and promoting products/services. These stories are often aligned with the firm’s mission and vision statements and therefore create the foundation for external, but also internal, communications. The...

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International Marketing

With globalization, companies need to adjust their marketing strategies as new challenges emerge. One major challenge is adapting to local cultures. This is of special importance when firms operate in countries culturally distant from their home country. This post...

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