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Congratulations Adrian!!

We are proud to announce our own, Adrian Vander Wille, has received his second master’s degree from the University of Oregon this past month.  This second Master’s degree is in Sustainable Business Practices .

So, what is an MBA in Sustainable Business Practices you ask?? We are excited to have Adrian help fill us in on this exciting adventure he underwent over these past two years.

Adrian says, “I had already received an MA in Economic Development and International Studies and a BA in Economics, Business, and Middle Eastern Studies. These interdisciplinary programs play towards my passion for economic development and how businesses operate in a variety of institutional environments around the globe.

So, it came to no surprise for me to find there is no all-size-fits-all approach. I realized long-term economic development requires both a quantitative and qualitative approach which needs to be adjusted over time. The same applies to businesses of all sorts.

As many young economics graduates, I appreciate the University’s focus on behavioral economics and interdisciplinary studies. Some majors primarily focus on the environmental and social impacts. It made sense to embed my passions in the broader framework of sustainability.

Broadly speaking, the term sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs. It turns out to be a surprisingly complex concept when applying it to businesses which is why I encourage you to check out Bob Willard’s resources at https://sustainabilityadvantage.com/.

Sustainability means innovation since it requires changes to business models and how global economies and societies operate. I took classes like Clean Energy Finance, Greening Sports and Events, Industrial Economy, Supply Chain Management, and Strategic Cost Management. I had the opportunity to take a trip to Asia trip and  tour businesses in Thailand, Vietnam, and China committed to creating a better world.  We were able to discuss their successes and struggles. We also met with a number of business leaders and toured headquarters like Nike, Columbia Sportswear, and Tillamook.

My MBA projects included creating a feasibility study for LO3 Energy leadership to assess the viability of entering the German market with the intent to decentralize the energy market with a unique software enabling owners of photovoltaic installations to sell their excess energy to community members supporting renewable energy. In another project, I worked with the Portland Trailblazers to create a marketing plan to promote their efforts to reduce scope 3 emissions.  I also had an opportunity to work with Orchid Health, a rural health clinic, to develop a marketing plan to increase awareness and improve their brand equity.

This focus fits perfectly to the current Zeitgeist and my years of experience marketing products and services. I help clients conduct their business in a sustainable manner considering emerging demands for economic and environmental justice, as well as associated issues like greenwashing. I make sure corporate communications reflects their efforts in an authentic manner making them believable and appealing to consumers.

The goal is to align social, economic, and environmental matters through a truly sustainable business strategy and corporate vision. In times of uncertainty and division, sustainable business practices are not a cost center anymore. They become the key to guaranteeing a firm’s long-term success.”

We are excited to incorporate Adrian’s experience into what we do for our customers at Media Link.  We know in this field of media and advertising, there is always more to learn and explore.  Our field continues to evolve and reflect the changes within our society.  Please reach out to Adrian (adrian@medialinkinc.com) and congratulate him when you get a chance.  This was an incredible undertaking and we are so happy he had this opportunity to build onto his already impressive portfolio.