Tag: Multi-media Campaigns

What is Reach?

It is rare for an advertising plan to only include a single order, or even several orders all of the same media type. Media Link places a high priority on evaluating a wide spread of options for our clients, so we can offer them more savings. One of the most important...

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Disney-Fox Merger

In a move that has sent shockwaves through Hollywood, 21st Century Fox and the Walt Disney Co. have announced a powerhouse merger worth over $52 billion in just stock value with a total value of $66 billion. Disney’s acquisition of Fox lands it access to Fox’s large...

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The Political Window

I know it feels like the general election is just around the corner, but did you know the Political Window in our area doesn’t officially start until September?  With all of these political and issue orientated ads already hitting the airwaves, businesses in our area...

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International Marketing

With globalization, companies need to adjust their marketing strategies as new challenges emerge. One major challenge is adapting to local cultures. This is of special importance when firms operate in countries culturally distant from their home country. This post...

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Native Advertising

According to Copy Blogger, approximately 50% of consumers do not know what native advertising is although 41% of brands are already using it. It's about time to shed light on this topic. Native advertising is sponsored or branded content embedded into print or online...

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Super Bowl

The average cost of a thirty second Super Bowl commercial is around $4.5 million, calculating out to an average of $150,000 per second. According to How Stuff Works, in 2011 that same commercial cost $3 million dollars. That actually breaks down to $37.00 per viewer....

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