The Importance of SEO (Search Engine Optimization)

by | Apr 24, 2023 | Uncategorized

As Forbes reports, SEO is a small business necessity. Many small businesses see SEO as an optional expense. That’s a costly business mistake, but it’s an understandable mistake. If your business is making the best cupcakes in your neighborhood, you may believe you can rely on the quality of your red velvet sponge, but if someone searches for “cupcakes near me” and your shop isn’t in the top searches, they’re going to buy inferior red velvet somewhere else.

The Business Journals reports that 46% of all Google searches are looking for local information. Even people who’ve lived in a community for years regularly need to find new goods and services. Small businesses that are easily discovered in a search get a big boost over competing business that are harder to find online. Even more stark, SEO Tribunal reports that 97% of people learn more about a business online than from any other source. For a restaurant, that may mean not just finding your business, but looking at the menu. For an automotive service, it could mean a customer verifying you provide the particular service they need. But first they have to find your business online, and that’s where SEO is so crucial.

“I love providing our clients with SEO solutions,” says Media Link Marketing Specialist Freddy Hernandez. “When new customers discover our clients’ business from an internet search, I know we did our job well and it’s a great feeling.”

According to Forbes, it’s not just the fact that people can find your business that makes SEO so crucial. The number one key benefit of SEO is that it boosts your business’s credibility: “A site that ranks high on search engine result pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business. Spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.”

SEO isn’t an optional business expense in this day and age. It’s a necessary investment to bring customers and clients to your business.

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