If you are of a certain age, you may remember the phrase “World Wide Web.” The phrase was ubiquitous in the late 1990s and early 2000s. The World Wide Web still exists and most of us use it nearly every day. However, at some point, it got shortened to “The Web” or “The Internet” in our vernacular, even though the Web is technically only one piece of the actual Internet. Things change in language, so we also need to be aware of trends and changes in our business.
Back when we were using “World Wide Web” as a common phrase, it was becoming increasingly common for companies to have their own websites. In the beginning, it was generally large companies and tech firms with websites, but at a certain point, every business needed a website, whether you were an auto manufacturer or make wood carvings out of your garage. Then with the rise of social media, this too began to change. Just look at the restaurant industry.
While most restaurants still have websites, many do not. It was not long ago that every restaurant needed a website. However, now it is becoming more common for a restaurant to direct all their online marketing through a social media platform such as Facebook. Social media has replaced the necessity of the website for many restaurants. They can post menus on their Facebook page, along with photos of customers enjoying food and even post quick updates about changes in hours.
know where this evolution of the Internet and social media will take us, but it is important for us to keep pace with the trends and be aware of them as they come, so we can help market our clients in the best way possible.